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Customer Experience Matrix
FEBRUARY 6, 2013
I’ll get to the 2013 estimate in a bit. Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. Of the other major vendors, Marketo and HubSpot have both been quiet recently. First, I thought I’d explain where the figures come from.
Webbiquity
DECEMBER 16, 2013
What are some of the best tools and resources to help marketers create compelling infographics? This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:
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Adobe Experience Cloud Blog
JULY 21, 2015
Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world.
BenchmarkONE
OCTOBER 22, 2018
Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. The results will be worth it.
Adobe Experience Cloud Blog
DECEMBER 12, 2012
And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. by Dayna Rothman There is always so much going on around the Holidays!
Adobe Experience Cloud Blog
JULY 19, 2018
In this blog, I’ll personally help you understand how the fearless marketer can help set her team up for success. . Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013.
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!”
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