Marketing Insider Group

DECEMBER 23, 2013

I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing? This year I noticed a subtle change in the biggest question being asked by content-minded marketers. They were all videos.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Customer Experience Matrix

APRIL 1, 2013

This consistency is no accident: Infusionsoft managers are quite vocal on their very conscious efforts to build a culture that is committed to helping entrepreneurs and is itself entrepreneurial. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Marketing Insider Group

JULY 16, 2013

And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. I know I am!

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. Video is a proven marketing tactic that increases engagement and conversions.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. What does outsourcing mean for businesses, when it comes to marketing? Do you plan to outsource marketing in 2013? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. I’m not setting any marketing goals this year. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. ” If I think about how I’m expressing that I care, how would the quality of my work show up?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Convince & Convert

DECEMBER 20, 2013

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

SmartBug Media

FEBRUARY 25, 2020

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Collaborating will only help on both fronts.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 335

CMO Work Management Paid Search Agency Planning 335

markempa

MARCH 24, 2014

This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Identify your goals.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Loved Brand Characters on Facebook.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

DAGMAR Marketing

NOVEMBER 30, 2023

Many marketers and advertisers think so. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. 2017 – Safari completely blocks third-party cookies.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off.

Facebook 98

Facebook Practices Best Practices Privacy 98

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Customer Experience Matrix

AUGUST 14, 2014

This correlates to some degree with market presence. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Creating a Marketing Plan: A Guide for Professional Services Firms. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Optinmonster

SEPTEMBER 11, 2023

Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Zealous for performance.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Content Marketing Essentials 2013 (Dynfographic). By Mark Gavalda, MandLoys.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120