KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. This is assuming all other things are equal.). Start from bottom (not top) of funnel.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Valasys

AUGUST 29, 2019

As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Focus on the Keywords being Used in Voice Searches : .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. For us, it was apple crisp.

Marketing AI 90

Marketing AI SEO Advertising Agencies Marketing & Strategy 90

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Content Standard

JANUARY 8, 2015

Keywords Are Still King. Having an optimized keyword strategy remains vital to your content’s success. You should make sure each piece of content is optimized around a relevant, effective keyword. With this ever-shifting Google algorithm, it’s important to not only have a solid keyword strategy, but a diverse one.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Content Standard

AUGUST 18, 2016

Gone are the days where content marketing simply meant posing a 300-word-long question, the answer to which was a particular product or brand. Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Well, social prospecting is a lot like Where’s Waldo? No, seriously.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. How Can PPC Help Me Fast? In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. Understanding what Google penalty may be affecting your site helps you focus on identifying its problems. The canonical tag was introduced by Google to help solve the problem of duplicate content.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 12, 2013

Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. 3) Stuffing (or Obsessing Over) Keywords. Keywords are what search engines read. In the words of Ron Burgundy.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Hubspot

JULY 1, 2013

Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel. The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. Speaking on social + lead gen at 3pm.

Twitter 28

Twitter Lead Ranking Lead Scoring Tips 28

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%. Source: [link].

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Hubspot

DECEMBER 29, 2011

Here are 12 New Year's resolutions that will help you to really amp up your marketing. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

seo.co

MARCH 25, 2022

Additionally, the types of pages you link and the anchor text you use for those links can help Google “understand” the context of your content. Second, internal links may play a role in increasing your page rankings for specific keywords in search engines. Authority and search rankings. Time on page, content discovery, and revenue.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

BuzzSumo

FEBRUARY 21, 2017

Long form content. This may be due to the regularity of content helping to build an audience and a brand. We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. Long form content. Referenceable content. Average Links. Total Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 15, 2018

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. For example, one of the ways in which content producers evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?".

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

AUGUST 16, 2017

Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study. of English search queries impacted.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Webbiquity

JULY 29, 2014

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. For reporting and metrics?

Budget Programs 100

Budget Programs Tools SEO Adwords 100

Single Grain

MAY 4, 2022

This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level. Here are the top reasons why you should hire a WordPress SEO company to help you better optimize your site: Knowledge and Expertise in WordPress. Get My Free WordPress SEO Marketing Plan.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

The Lead Agency

MARCH 27, 2018

Successful social media marketing will help to grow your business by driving action and raising awareness. Using simple URLs, keywords and videos and images are all steps that can make a huge difference to your search ranking. Google’s voice recognition technology is now 95% accurate, improved nearly 20% since 2013.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. Right Keyword Selection. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.

Organization 120

Organization SEO Practices Best Practices 120

Webbiquity

FEBRUARY 11, 2014

Ayodeji Onibalusi curates a big list of helpful SEO tips and tricks from SEO experts including Kristi Hines (“don’t get tempted to buy into cheap SEO services. The Future of Search: 2013 Search Engine Ranking Factors Released by Moz. Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

JANUARY 11, 2013

But if it doesn’t, choose something memorable, keyword-conscious, and easy to spell that is also clearly associated with your business. The Pinterest 'About' section provides you with 200 characters of prime keyword real estate, so use this space wisely. If your full company name fits -- fantastic!

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Because doing the right things now will pay dividends long into the future. Instead, focus on keywords by removing any unnecessary words.

Landing Pages 28

Landing Pages Lead Generation Lead Ranking Lead Scoring 28

seo.co

SEPTEMBER 28, 2020

Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. Since then, synonyms and contextually relevant phrases greatly increased in importance when optimizing for strategic keywords. What Are Topic Clusters?

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Brandpoint ). Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Brandpoint ). Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

JUNE 4, 2015

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar. Leverage Keyword Tools. An effective blogging strategy takes keyword research very seriously. What do I mean?

Content Marketing 120

Content Marketing Planning Content SERP 120

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. This is what Oreo did, back in 2013 when the Super Bowl blackout happened.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Webbiquity

JANUARY 17, 2011

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

SEPTEMBER 3, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The spokes, or cluster content, drill down into the longer-tail keyword topics associated with the core. You then link the core content to the cluster articles and use the same keyword.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106