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How to Outrank your Competitors on Google

Schubert B2B

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Quality, Clear Content.

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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Step 2: Refresh, Redirect, or Remove.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. Twitter Traffic Is Significantly Understated. How many leads came from Twitter?

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The Ultimate SEO Audit Guide

Pearl Digital Marketing

If so, an SEO audit can help clean up your broken links and help the search engines find you better. This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. Defining an SEO Audit. SEO Audit Checklist.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Ask yourself, "Is this site converting a reasonable amount of traffic? Bounce rate.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it. More Traffic. The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.