Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Attend local events and use a specific hashtag. If not, then you need to change them so that they are.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. Very strange wording of tweets, as was more of a hashtag hijack than real-time marketing. — Brett Michaels (@brett_bok) February 25, 2013.

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

Hubspot

JUNE 12, 2013

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. The Scoop on Facebook Hashtags. When clicking on a hashtag in Facebook, users will be presented with a feed of what others are posting about that particular event or topic. Here''s how Facebook hashtags work.

Facebook 28

Facebook Social Networks Network Marketing Landing Pages 28

Martech Advisor

MARCH 30, 2020

— OREO Cookie (@Oreo) February 4, 2013. The Oreo SuperBowl campaign of 2013 is still fresh in our minds. Hashtags and User Generated Campaigns. User-generated content (UGC), hashtags, and challenges have a fun, interactive element that drives shares and engagement. With hashtags, you can also track campaign success.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag?

Twitter 153

Twitter Brand Identity Branding Case Study 153

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Social Media 162

Social Media Creativity Examples Media 162

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Micro-content comes in the form of status updates, short videos, photos, and hashtags. The company sent 1,193 handwritten notes to customers and posted the photos on Instagram with the hashtag # BeautyIs.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Posts with at least one hashtag gain 12.6% 70% of the most used hashtags are branded. The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram financial statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Like other networks, LinkedIn utilizes hashtags to track posts of similar topics. With a Page, you can identify which hashtags are official community ones.

Education 101

Education Linkedin Practices Best Practices 101

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Polaris B ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Hubspot

MAY 7, 2014

The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Once the accounts are linked, all you need to do is reply to any tweet that links to an Amazon product with the hashtag phrase: #AmazonCart. How It Works. Why Take a Chance?

Amazon 28

Amazon Twitter eCommerce Social Networks 28

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. Each confiscated item is featured on the TSA’s Instagram and Twitter accounts with a dedicated hashtag, #TSACatch.

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post. Social Bakers offer a free Instagram analytics tool.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

MAY 1, 2015

Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. chrismikulin Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

SocialPilot

MARCH 12, 2024

They recruited three athletes – Zersenay Tadese, Eliud Kipchoge, and Lelisa Desisa – for the race, made it simple for fans to track with their hashtag #Breaking2 , and even developed a unique Nike shoe emoji. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley. Casie Gillette. Neolane, The Cross-Channel Conversation.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. By the end of 2013, Twitter had over 210 million users. Substance is king. SEO Is dead. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the businesses that are sending them.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Hubspot

AUGUST 5, 2013

With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. You can also tweet what you are learning on social media with the hashtag #INBOUND13. What else are you planning to do at INBOUND 2013?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Convince & Convert

OCTOBER 17, 2013

For every re-pin from the board that uses the dedicated hashtag, Elizabeth Arden will donate one lipstick to Look Good Feel Better, a public service program dedicated to improving the self-esteem and quality of life of women undergoing cancer treatment.

Campaigns 131

Campaigns Social Media Paid Search Agency Curation 131

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They were playing the Buffalo Sabres, and if a fan wearing a Sabres jersey asked for a cupcake, James jokingly told them they couldn’t have a cupcake unless they tweeted with the hashtag #gobolts. Listen Now. The RSS feed is: [link].

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Digilant

JUNE 27, 2019

Users can then track the popularity of their videos, similar to other platforms, with likes and comments, interact with other users and explore other users, trends or hashtags. What Does This Mean for Advertisers? The addition of biddable advertising to a platform like TikTok offers great opportunities for marketers.

Advertisements 51

Advertisements Advertising Banner Ads Demographics 51

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. You need to know what are the main topics and hashtags and titles.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Convince & Convert

AUGUST 31, 2015

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Leveraging Twitter to Predict Market Movements.

Social Media 156

Social Media Media Ad brokers Twitter 156

Digilant

JUNE 27, 2019

Users can then track the popularity of their videos, similar to other platforms, with likes and comments, interact with other users and explore other users, trends or hashtags. What Does This Mean for Advertisers? The addition of biddable advertising to a platform like TikTok offers great opportunities for marketers.

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Users can then track the popularity of their videos, similar to other platforms, with likes and comments, interact with other users and explore other users, trends or hashtags. What Does This Mean for Advertisers? The addition of biddable advertising to a platform like TikTok offers great opportunities for marketers.

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Users can then track the popularity of their videos, similar to other platforms, with likes and comments, interact with other users and explore other users, trends or hashtags. What Does This Mean for Advertisers? The addition of biddable advertising to a platform like TikTok offers great opportunities for marketers.

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Use trending topics and trending hashtags to your advantage. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Social Media 148

Social Media Media Content Case Study 148

Content Standard

DECEMBER 10, 2014

Twitter reports that a change earlier this year to its hashtag pages has increased the number of the site’s logged-out visitors tenfold, from 7.5 These pages feature compiled tweets and information related to a hashtag, and the tweak made these pages easier for search engines to access. million to 75 million.

Twitter 40

Twitter Traffic SEO Generation 40

The Point

OCTOBER 7, 2014

Billion with Google in 2013. As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

FEBRUARY 12, 2020

They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. ShareaCoke also became the number one trending hashtag on the platform.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Kiana holds a bachelor’s degree in journalism (2011), and a master’s degree in new media in mass communication (2013) from Texas State University. Music stars like Megan Thee Stallion and Mary J.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52