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9 SEO Tactics That Just Don’t Work Anymore

Hubspot

This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! Around Penguin 2.0,

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

1) Do abide by Facebook''s cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I''d highly suggest reading through the full Page Guidelines , but here are a few important things to keep in mind for your cover photo: Your cover is public.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

I mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. Believe it or not, algorithms are really cool.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

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9 Ways Interior Designers Can Reach New Clients Using Houzz

Hubspot

According to the 2013 Houzz and Home report, 48% of homeowners surveyed are planning to remodel or build an addition or custom home within the next two years. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. 6) Work the Discussions. Photographers. Solar Energy.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Outline your priorities, and then you can decide which type works best for you. Of course, there are a few guidelines around the copy that we would suggest. Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Ad Headline.

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What to Do When Your Twitter Account Gets Hacked

Hubspot

Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. For example, any of HubSpot''s customers can use our hub.am — Yahoo News (@YahooNews) April 23, 2013. Right away.

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