ClearVoice

JUNE 16, 2022

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. But first, you need to understand the context behind Google E-A-T’s creation. This takes us back to 2013 when Google first published about human search quality raters. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Ranking Lead Scoring 69

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

KoMarketing Associates

JANUARY 7, 2013

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. At a basic level, here is how the documentation and management of link building looked before the Google Penguin update.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. will increasingly get site penalized by search engines and human visitors alike. These are just a few of the top online marketing trends for the second half of 2013.

Online Marketing 100

Online Marketing Trends Lead Ranking Lead Scoring 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Hold on to your hats because 2013 could be even more exciting! Content marketing’s big shiny role in search. Title : 2013 SEO Trends and Predictions. Connect with Casie ahead of time on Twitter or Google+. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Valasys

JANUARY 6, 2023

ChatGPT: A threat to Google? The capabilities of the chatbot forced many leading personalities in the business to consider the fact that it may pose a threat to Google. Brian Novak, the lead analyst of Morgan Stanley, said in a report that ChatGPT may “disrupt Google’s position as the entry point for people on the Internet.”

Google 52

Google Lead Ranking User-Generated Content Training 52

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. Paid Search-Pay-per-Click. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. The key to “not provided” is looking at the other data you have. Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

B2B Marketing Traction

JULY 31, 2013

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)?

Tactics 100

Tactics SEO Google Press 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Know social content signals can affect your search audience. Encourage and demonstrate trustworthiness with your audience and with search engines.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Biznology

JULY 12, 2019

Perhaps the biggest challenge of a recognizable brand is Google. The name “Google” was officially recognized as a verb by the Oxford English Dictionary in June 2006. meaning something that can’t be found on the web using a search engine – any search engine).

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. View the full report. View the full results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

seo.co

OCTOBER 4, 2021

This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Create location-relevant blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167

SEO Correlation PageRank Social Media 167

NuSpark Consulting

OCTOBER 20, 2013

Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Why Did Google Do This? Luckily, you still have some options.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Optimizing for search engines shouldn't be your main focus anymore. Semantic Search.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Be inventive with your keywords and always consider current search trends when putting these keywords into play.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Be inventive with your keywords and always consider current search trends when putting these keywords into play.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Martech Advisor

DECEMBER 5, 2019

Google's founders Larry Page and Sergey Brin pass Alphabet Inc.'s Google is in the news yet again – this time featuring the founders, Larry Page and Sergey Brin, and CEO Sundar Pichai. Alphabet and Google no longer need two CEOs and a President. Going forward, Sundar will be the CEO of both Google and Alphabet."

Marketing AI 53

Marketing AI Google Work Management Paid Search Agency 53

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. How to Build Your First Content Marketing Strategy by Search Engine Watch. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). This was post #3 of Content Marketing Week on Webbiquity. #1:

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. DuckDuckGo boasted over 1 billion searches in January 2019, while Bing earns 12 billion searches globally per month. Generally less tech-savvy than their Google-favoring counterparts.

Optimization 88

Optimization Wikipedia Amazon Domain 88