Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

DECEMBER 19, 2021

The right voice often means understanding the underlying factors that make up Semantic Search, including: Natural Language Processing. LSI is a key concept in SEO (search engine optimization). SEO Specialist/search engine spider (Is there a good keyword density? Hummingbird (2013). Source: [link]. Entity Recognition.

Optimization 115

Optimization Keywords SERP SEO 115

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Social shares can impact search results, and so publishing engaging real-time content helps to improve your SEO footprint. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

APRIL 23, 2020

The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Michael Josem has marketed online gambling platforms for over a decade, and he knows how tricky the process can be.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Google Authorship. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Moving Your Business without Disrupting Local SEO Rankings. + Introduction to Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. each year, and that the 1.2 Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Content Standard

AUGUST 9, 2018

All you need is the right device or app: Siri, Google Home, Amazon Echo, Apple HomePod, Microsoft’s Cortana, and others are all becoming increasingly popular in households across the world. The Spring 2018 Smart Audio Report by NPR and Edison Research found that among users, there is the same amount of early and late majority adopters.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

KoMarketing Associates

FEBRUARY 9, 2016

It delivers strong SEO value. It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. Again: ugh.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Content Standard

DECEMBER 4, 2017

The OED calls thought leadership “innovative or pioneering thinking,” a definition that clearly predates its application in the business world, or else we’d never have the hubris to call “The Ultimate Guide to SEO” and the like thought leadership. It’s well researched. Potentially useful?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 100

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. 2013 Jake Wade Award. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Former @google @RiseofRest. Formerly @Google @YouTube. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Brett Brohl.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). How much will effective content marketing contribute towards SEO? Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

FEBRUARY 23, 2016

Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Setting Up a Blog Strategy. What does that mean, exactly?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

AUGUST 22, 2019

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. billion Google searches are made every day ?

Google 101

Google Lead Scoring Lead Ranking SERP 101

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. That dip was in addition to six fewer minutes between 2012 and 2013. Overall, the annual advertising industry billings grew from $5.7

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

JANUARY 24, 2017

In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Take a Topical Approach to Keyword Research. Make Sure You’re Aware of Google Changes.

Organization 120

Organization SEO Practices Best Practices 120

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. That dip was in addition to six fewer minutes between 2012 and 2013. Overall, the annual advertising industry billings grew from $5.7

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

BuzzSumo

FEBRUARY 21, 2017

The strategy involves: Original content from research to case studies. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Webbiquity

JULY 29, 2014

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO?

Budget Programs 100

Budget Programs Tools SEO Adwords 100

Hubspot

DECEMBER 9, 2014

According to the 2013 Houzz and Home report, 48% of homeowners surveyed are planning to remodel or build an addition or custom home within the next two years. We know this – people search online for everything, and reviews are becoming more and more important in the decision-making process. Houzz Helps with SEO. Photographers.

Ideal Customer Profiles 28

Ideal Customer Profiles Design Profiling Social Networks 28

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

SEPTEMBER 16, 2014

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. How Link Building Changed in 2013 by Search Engine Watch. Link Madness by SEOBook.

Link Building 100

Link Building SEO Ad Building Guidelines 100

Hubspot

SEPTEMBER 30, 2015

We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. Blogging also helps you get discovered via social media. 4) It drives long-term results.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hubspot

JANUARY 17, 2013

Trying to perform keyword research to inform your SEO strategy is tough these days. When Google rolled out encrypted search (more on this later, if you need a brushup on the history of Google encrypted search) a Google spokesperson claimed this change would affect “a single-digit percentage of all Google searches.”

Keywords 28

Keywords Research Landing Pages Top of Funnel 28

Content Standard

OCTOBER 11, 2016

If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. ” Why are executives so undereducated about SEO best practices?

SEO 40

SEO Marketing & Strategy Budget Programs SERP 40

Webbiquity

JANUARY 7, 2020

The process isn’t quite as straightforward as it may seem, however. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. The Interactive Guide to On-Page SEO. The 26 Best All-in-One SEO Tool Suites.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

seo.co

FEBRUARY 8, 2023

There are metrics that you can learn about through Google though, that will let you rank without backlinks and otherwise outrank your competition for competitive terms , even if they have a much more dominant presence on the web. Google sees this as a positive sign of content quality and content relevance.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98