KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. If you’re going to be out in San Jose area, connect with Casie ahead of time on Twitter @casieg or via Google+.

PPC 120

PPC Conference Link Building Search Marketing 120

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Categories include social media, copywriting, optimization, PPC, design, ecommerce, email and more. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

FEBRUARY 10, 2021

That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. Brand Jacking With PPC Ads. You can also brand jack with the help of pay per click (PPC) ads. Google doesn’t want advertisers to abuse this system. What Is Brand Jacking?

Loyalty 116

Loyalty Branding Brand Identity SERP 116

BenchmarkONE

JULY 20, 2022

As founder & CTO of WordStream, a pay-per-click (PPC) management and services company, Larry Kim’s knowledge of PPC, Adwords, and digital marketing run deep. One of the industry’s brightest minds, Larry is regarded as the most influential PPC experts a n d has the most socially shared PPC article ever. Patrick Ambron.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 43% of marketers have found a customer via LinkedIn in 2013.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Biznology

APRIL 21, 2014

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? You’d be surprised how much companies spend on PPC each month. We looked at Google searches in the US from July 2013 through February 2014. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Martech

JULY 29, 2021

“We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company.

Education 130

Education Advertising Agencies Paid Search Agency Work Management 130

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Outgrow

JANUARY 22, 2020

He used Google Adsense and gradually began to make money off his website clicks. And that increased to more than $50000 in 2013. He has always used Google AdWords and direct mail as his two strategies. Today, she’s heavily into PPC, both via landing pages and direct to merchants. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. That’s why I don’t believe it.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Paid Search Agency Marketing Management Advertising Agencies 101

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

AUGUST 2, 2013

So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? This is one of the things we explore in our latest new ebook about advanced PPC strategies. Being price competitive should be a top priority when you''re trying to get transactional clicks from PPC ads.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Track click-to-call conversions.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Hubspot

DECEMBER 13, 2012

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. Google ranks ads based on their Quality Score. You guessed it.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 19, 2013

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. How much lower?

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click Cost per Acquisition 28

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data for the last 12 months, from May 2013 to April 2014. Data from Google and Bing. Data from the US only.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Hubspot

SEPTEMBER 16, 2013

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Yes, we said billion.

Google 28

Google Adwords Landing Pages PPC 28

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click. Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Adobe Experience Cloud Blog

DECEMBER 10, 2012

PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. Just say Google us. Instead they should just simply say “Google us.” Get out of the ad campaign, marketing campaign mindset.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery.

Rules 121

Rules CAN-SPAM Phishing Work Management 121

Hubspot

MARCH 29, 2018

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Social Media Marketing World was founded by Social Media Examiner in 2013. Friends of Search Amsterdam. MarTech.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

QuanticMind

SEPTEMBER 7, 2018

QuanticMind used smart algorithms to help language acquisition company, Babbel, increase their PPC sales by 150% by analyzing the performance of their current campaigns and shifting it where the data indicated growth. Brands can also tap into the workflow and automation solutions that are offered by artificial intelligence.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

QuanticMind

NOVEMBER 16, 2016

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

APRIL 6, 2015

The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. For starters, it gives you absolutely massive reach on the Google Display Network (over 92% of sites on the web, in fact). What''s so great about remarketing?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

SEPTEMBER 23, 2016

Voice search, as we today know it, dates back to the early 2000s, when Google first began to tinker with how voice recognition could be applied to their products. That was a primitive version of voice search in which users called a phone number provided by Google, asked a question, then opened their desktop browsers to reveal the results.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

FEBRUARY 18, 2013

A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013. Google made the process even easier. That's a fairly strong statement, but follow along as we make our case.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52