KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. On Twitter or LinkedIn? By Jessie Biele. Sharing your content generates buzz about your firm.

Planning 48

Planning Content Marketing Work Management Blogger 48

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. Find more tips on online marketing for B2B brands here.). If you want to drive traffic through your campaign, then focus on cost-per-click. Twitter: 8. How do you improve engagement on Twitter?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

KoMarketing Associates

MARCH 15, 2013

That means 68% of their organic traffic cannot be attributed to a specific keyword. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. There’s a lot that goes into an online marketing strategy but make sure you have the fundamentals covered. Set Up Google Authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. 20 Quick-Win Tactics For Building A New Social Media Presence by Marketing Land. ” Why The Company You Keep Online Is A Big Deal [And How To Fix It] by V3 Integrated Marketing.

Social Media 100

Social Media Social Marketing Tips Media 100

KoMarketing Associates

JANUARY 24, 2017

In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. List.ly – List posts are great for traffic and SEO. Events Calendar. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. Nowadays, Patel regularly writes in-depth marketing tutorials. Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

MARCH 4, 2022

What Is a Digital Marketing Agency? First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. 96% of Americans shop online. Google receives over 100,098 searches per second. Over 82% of businesses use content marketing to reach buyers across the customer journey.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Instead, they’ll go online to search for it.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Still don’t think social media is important for marketing your business? Still don’t think social media is important for marketing your business? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 11, 2014

The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits).

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. marketers have obtained at least one new customer through LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. marketers have obtained at least one new customer through LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. What Would Google Do?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 19, 2014

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

AUGUST 24, 2022

Here are some crucial advertising statistics that are worth noting: Small businesses spend around $9,000 to $10,000 monthly on online advertising strategies like Google Ads. Google holds 83% of the search engine market share worldwide: On average, businesses make $2 in revenue for every $1 spent on Google Ads.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

FEBRUARY 4, 2013

This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? 3 Ways Inbound Marketing Beats Traditional Campaigns. Top 4 SEO Reporting Tips for Inbound Marketers. 12) Go Time Marketing.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? 3 Ways Inbound Marketing Beats Traditional Campaigns. Top 4 SEO Reporting Tips for Inbound Marketers. 12) Go Time Marketing.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Single Grain

JULY 21, 2020

Here are the top 25 SaaS companies to inspire you in 2020: 1) Google G Suite. History: Google Apps for Your Domain was launched on August 28, 2006, but was rebranded as G Suite on September 29, 2016. Dive Deeper: * 73 Super Interesting Stats & Facts about Google [Infographic]. 2) Netflix . B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94