Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system). Mobile Search Will Continue to Rise. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Remember, only 0.63% of search engine users will go beyond the first page of Google results!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Remember, only 0.63% of search engine users will go beyond the first page of Google results!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Remember, only 0.63% of search engine users will go beyond the first page of Google results!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 1 – Hubspot. ©Hubspot. #2 However, this trend has been an evolving one.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

NOVEMBER 3, 2013

To help you keep up with the latest knowledge dropped on Inbound Hub , we''ve compiled many-a-post from these past several days to keep you in the loop, including ones that detail the essential Twitter terms you oughta know, why that website redesign may not be so difficult after all, and how to recruit marketers for your team.

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Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

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Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. As we said before, it took us at HubSpot awhile to realize this.

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Hubspot

AUGUST 29, 2013

My name is Dan, and I’m addicted to inbound marketing. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction.

Work Management 28

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Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

AUGUST 19, 2013

That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. An Interview With Social Media Manager, Brittany Leaning, on Social Media Event Marketing.

Social Media 28

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Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. — simon penson (@simonpenson) November 27, 2013.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Some of its features include tracking metrics for ad groups, ad content, campaigns, and keywords for AdWords; Google analytics style monitoring, and seamless integrations with various channels.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Well, believe this: As of February 2013, there were 6.8 inbound marketing'

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Some of its features include tracking metrics for ad groups, ad content, campaigns, and keywords for AdWords; Google analytics style monitoring, and seamless integrations with various channels.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

MAY 29, 2013

Below that, I''ve also pulled out some key findings that I thought marketers might be particularly interested in. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Interesting Insights for Inbound Marketers. 5) Google+ is doing better than you think. And it’s closing in on Twitter.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

Hubspot

MAY 23, 2013

Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, "give the people what they want.". Large companies have an extremely high rate of Twitter conversion with 60% of respondents. And the people want benchmark data.

Paid Search Agency 28

Paid Search Agency Acquisitions Advertising Mediums Advertising Agencies 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 8, 2014

You head over to Google and type “patent lawyers Boston MA” into the search bar. In the 2013 State of Inbound Marketing Report , we found that businesses that blog daily are almost 70% more likely to report a positive return-on-investment than businesses that blog only once a month.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. This is set to reach 12% by 2013. The Results. Why is that?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MAY 29, 2014

2) Google''s average revenue per user is 6X that of Facebook. 4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 2) Google''s average revenue per user is 6X that of Facebook.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

FEBRUARY 12, 2013

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. Tip #1: Don’t buy a list of companies in your target market.

Top of Funnel 28

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

MARCH 2, 2015

billion in 2013. So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. For Burger King, it''s all about the food.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Hubspot

AUGUST 4, 2020

For example, our offer with Google simply states that we are authorized to share their information with the specific partner after a user downloads the ebook. An ebook is a very common form of co-marketing content because it is easy to split up the work — someone lays out the design, someone else writes the content, and so on.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

JULY 24, 2015

But having awesome content on your website is crucial to making inbound marketing work for your business. Editor's Note: This post was originally published in May 2013 and has been updated for freshness, accuracy, and comprehensiveness. So how do you balance your remarkable content creation with your web design needs?

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Single Grain

DECEMBER 29, 2020

As a marketing (and SEO, specifically) expert, he helps companies like Amazon and NBC grow their revenue. He co-hosts the popular daily 10-minute podcast Marketing School with Eric Siu. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. A Simple Hack to Combine Facebook Ads and Google Ads.

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Blogger Business Blogging Sales Management Enterprise Management 119

Single Grain

FEBRUARY 17, 2022

Whether you run a B2B or B2C SaaS business, Single Grain offers expert marketing advice for both niches. Single Grain specializes in: They have an expert PPC management team with a Premier Google Partner status to assure that you always get the best value for every dollar spent on advertising campaigns. 2) Bay Leaf Digital.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes.

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Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

NOVEMBER 18, 2012

Here are some visually-oriented marketing stories from this week that should help you see some interesting trends that are heading your way. Twitter Makes Search Results More Visual With Top Photos, Videos, & Instant Previews, From Search Engine Land. It appears that Twitter is hopping on board the visual content train.

Search Marketing 28

Search Marketing Twitter Facebook User-Generated Content 28

Hubspot

DECEMBER 18, 2013

The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. Maybe you''re a marketer and looking to complete your wish list. Or maybe you''ve got a team of marketers you want to make smile. — Tweetacoffee (@Tweetacoffee) November 21, 2013. Redeem it now. 0X3XIAVK4E.

Planning 28

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Single Grain

MARCH 4, 2022

Google receives over 100,098 searches per second. Over 82% of businesses use content marketing to reach buyers across the customer journey. 74% of marketers admit that email marketing helps increase customer engagement. Inbound marketing costs 62% less compared to traditional marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

MAY 29, 2013

Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. And inbound marketing done well takes time. A 2013 Study from NM Insight accurately highlights this sea change. He''s also a data guy.

Social Media 28

Social Media Media Allocation Work Management 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

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