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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

So, what can this post offer that you couldn’t find with a simple Google search? My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75
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Semantic Search: A Comprehensive Guide for Understanding & Optimizing for Semantic Search

seo.co

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. The search engines know what related terms to expect for any given keyword; they have gotten pretty smart. It reads the article. Human (Does it read well?).

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Voice Search Marketing is Latest Trend Followed by B2B Marketers

Valasys

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Optimizing for local SEO not only ensures that the inventory draws a healthy proportion of the total foot traffic through direct customer walk-ins but also helps improves the brand equity of a company.

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The Beginner’s Guide To SEO

Marketing Insider Group

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. 2% of users travel to the 2 nd page of Google. How Often Does Google’s Algorithm Change? Google usually updates its algorithm every year or so. Page level keyword agnostic features 9.8%. Social metrics 7.24%.

SEO 100
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Brand Jacking: How to Use Brand Jacking to Drive Loyalty Away From Competitors to Your Brand

seo.co

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face.

Loyalty 116
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The Influence of Voice Search on Featured Snippets

Moz

Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. Google’s 2013 Hummingbird update helped pave the way for such evolution. By that logic: Create a lot of awesome snippets and win the voice search race.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. Long story short: there are opportunities for B2B companies in search, and here’s how to capitalize on them in the year ahead.