Biznology

JANUARY 22, 2013

Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. Top Best Blogging Platforms In 2013 (technoworrlld.blogspot.com). Related articles. A Beginner’s Guide to HTML & CSS (freetech4teachers.com).

Tagging 80

Tagging Blogger Case Study Case Studies 80

Biznology

DECEMBER 2, 2013

The data was from July 2013, the most recent month of data in our system. Paid Search Search Marketing Slider Advertising ComScore Google Lighthouse marketing Search Engine Marketing The Search Monitor Web search engine' For these categories, we pulled one very interesting stat: average SEM advertising spend.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

The data was from July 2013, the most recent month of data in our system. Paid Search Search Marketing Slider Advertising ComScore Google Lighthouse marketing Search Engine Marketing The Search Monitor Web search engine' For these categories, we pulled one very interesting stat: average SEM advertising spend.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

JULY 10, 2013

They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Earned media mentions are much more organic than paid media and are more authentic.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Track click-to-call conversions.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Will this help or hinder the growth of the category? Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. I directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

MAY 30, 2014

Data for the last 12 months, from May 2013 to April 2014. Data from Google and Bing. This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data from the US only.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. Internet Marketing Slider Android Apple Content marketing Google Wearable computer'

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

SEPTEMBER 17, 2013

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

FEBRUARY 19, 2014

Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. So what does that mean? Now let’s analyze the data for this fake eCommerce site.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JANUARY 20, 2014

That was 2013. Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. (Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013).

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JUNE 19, 2014

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Sources: Google, Think Insights. Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. The post Mobility and why it matters appeared first on Biznology.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. We’re already witnessing better ways to capture (the IBM Smarter Planet initiative is a good example of that), filter (Google Plus’ circles), distribute (Tumblr, StumbleUpon) and consume (Flipboard, Zite) it.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Even Google, which was all over the place has said they’re going to put “more wood behind fewer arrows” this year. Image via Wikipedia. They didn’t do all the things they could do.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

JULY 24, 2017

My office was next door to his, and all day long I listened to that fabulous laugh,” she told Vogue in 2013. Amazon counts the CIA as one of its customers, after it secured a $600 million deal with the agency in 2013 for cloud computing storage, which is part of Amazon Web Services. How could you not fall in love with that laugh?”

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Spend a little time getting.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

APRIL 10, 2018

Now, as I have been saying week after week, Google’s refining and constricting and honing its search, relying less and less on a link-based algorithm that’s been around and mostly unmolested since Sept. what’s ‘black hat?’ — my search guy said it was kosher”). Online reputation can’t be managed on its own.

Work Management 198

Work Management Paid Search Agency Advertising Agencies PR 198

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

FEBRUARY 17, 2015

Last week, The New York Times , the newspaper of record, returned to the Justine Sacco Twitter fiasco from 2013. I’m single; so it’s not like I can date, because we Google everyone we might date ,” she said. And it’s not only embarrassing photos that can haunt you and destroy the life you had planned for yourself.

Twitter 80

Twitter Social Networks Press Google 80

Biznology

MARCH 26, 2013

Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing.

Social Media 80

Social Media Media Work Management Class 80

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. Source: Information Management ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. Google and Bing are aggressively going after low-quality content, revising their algorithms to favor valuable content on a topic, not just spam.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

SEPTEMBER 24, 2013

And while Google’s been twice-bitten and thrice shy, continually always loosening the noose again and again (ecommerce is surprisingly awesome at the game of chicken, at bluffing the hand they have and Google’s always folded until recently), they’re now taking two steps forward and only relinquishing one.

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Biznology

JULY 23, 2013

This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. So, Google knows that it’s being judged more on the smooth transition from search results to website. So, Google knows that it’s being judged more on the smooth transition from search results to website.

Google 80

Google Paid Search Agency Content Work Management 80

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

DECEMBER 17, 2013

So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013. Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

FEBRUARY 28, 2017

Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. The strategy behind this is to try to control your products, your services, and your brand across as many of the 30-results spread across the three default-10 results pages that Google serves. What Donald J.

Domain 80

Domain Godaddy Marketing Management Lock-In 80