NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Social Media.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

Top Rank Marketing

NOVEMBER 3, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Convince & Convert

OCTOBER 21, 2014

But with Generation Z — consumers born after 1990 — making up 25.9 Meeting Generation Z With Video. Gen Zers have an entirely different set of online habits than previous generations , and they spend money in new ways. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. followers) TikTok: @amy.porterfield (11.4K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Here are a few ways to maximize the enormous potential of these lead generation cards. . Keep Using Twitter Outside of Your Lead Generation Card.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We use contextual targeting that generates CPCs that are 10x lower than most paid social. Let’s say that during your audit, you discover a post you wrote back in 2013. Unite and conquer.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Each month an enormous amount of content is published on marketing. Locations for Your Calls to Action. By Douglas Karr, Marketing Tech Blog.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Your ads can have 5 options for lead generation: Get offers. Subscribe to newsletter. Get updates. Get alerts.

Adwords 100

Adwords Features Google Mobile Advertising 100

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Get started today – and generate more traffic and leads for your business. Studies show that 95 percent of all purchase decisions are emotion-driven. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

NuSpark Consulting

OCTOBER 20, 2013

Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Why Did Google Do This? What You Can Do to Get Keyword Data for SEO.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. When and where to choose Google categories.

Google 65

Google Tools Business Work Management 65

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Here are some vital local SEO content marketing statistics for 2023: 64% of consumers use Google My Business to find business addresses. WARC ) A good ABM strategy can increase marketing revenue by 208%.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Savanta

APRIL 15, 2014

In 2013 Twitter had the lead by a nose. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . It’s Google+. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%.

Social Media 120

Social Media Media B2B Fulfillment 120

Biznology

JULY 12, 2019

Ideally, it should be memorable and generate associations that can help create a special relationship with the customer. Perhaps the biggest challenge of a recognizable brand is Google. The name “Google” was officially recognized as a verb by the Oxford English Dictionary in June 2006. And the name should be trademarked. .

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Bred has also written the book called ‘Advanced Google Adwords’. He also answers FAQs around Google Ads.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. Optify B2B Lead Generation Report. Google Search Quality Guidelines.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

seo.co

DECEMBER 19, 2021

Hummingbird (2013). Search engines functioned using a keyword-based mapping system; they would identify certain keywords and keyword phrases in your query, then generate a list of the places on the web where those terms were used most frequently and most prominently. Google wants to give short, immediate answers whenever possible.

Optimization 115

Optimization Keywords SERP SEO 115

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Stevens & Tate

MAY 27, 2022

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Use YouTube Frequently.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50