ViewPoint

article thumbnail

Are You Planning for Lead Generation for 2013?

ViewPoint

Is your lead generation plan based on the forecast by product? Lead Generation Based on Forecast? For every lead generation tactic, you should have the cost divided by the inquiries or the qualified leads. Are you separating lead generation from branding costs in the plan? “Of course,” you say. “We But do you really?

article thumbnail

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. 6 Marketing Trends to Watch in 2013: New Research. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Less than 50 beds. 50-250 beds.

article thumbnail

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. While marketing is really good at parts of the lead generation process, it is not designed to handle 100% of the coverage.

article thumbnail

SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

ViewPoint

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Surveys generate a tremendous amount of content that can be repurposed inexpensively.

article thumbnail

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. He suggests using this trend for ongoing long-term lead generation. Online content in the sales and marketing industries is dynamic and constantly changing. Christopher Ryan shares his observations during a recent technology conference. Via ClickZ.

article thumbnail

Enhance Sales Momentum

ViewPoint

A sales lead brown out (a substantial reduction in sales leads) is usually a result of a reduction in marketing spending on lead generation. federal budget in 2013 (still an issue for many), and the new email GDPR in the European Union in May of 2018. Sales Lead Brownout. A brown out effects the velocity of your sales efforts.