Biznology

OCTOBER 17, 2014

In a survey in 2013 by MIT and Boston Consulting, they found that among 2,000 companies, two thirds of business people thought social and environmental matters were “significant” or “very significant”, but only 10% felt they were doing enough about it.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? But have a purpose says Jeremy Floyd in Chapter 8, Building a Website with Purpose that Generates Results. magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 18, 2014

The typical image of a capitalist is a plutocrat with a top hat dating back to the 19th century and who personifies the capitalism system that has traditionally generated wealth for many. Webster’s dictionary defines a capitalist as “a person who has a lot of money and property, and who uses those things to produce more money.”

Brand Identity 80

Brand Identity Branding Trust Marketing Terms and Conditions 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. This is where the problems begin. NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. (Photo credit: Wikipedia). 2014 will certainly be another year of Content Marketing.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

AUGUST 13, 2013

Don’t worry, there’s a new generation of businesses, clients, and staff who will need your savvy insights and benefit from your experiences for the foreseeable future — and, at the very least, even if you suck, t here’s a sucker born every minute. Get on board with the Australian Surf Festival 2013 (visitnsw.com).

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

FEBRUARY 19, 2014

Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. However, time could be better spent improving other channels that generate revenue, which could then literally pay the way for future experiments in social channels down the road.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Ideas generate ideas. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are. Some inefficiencies may take decades to be properly addressed. But it does not stop there.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Engaging online is about being generous, about being a good role model for your brand. It’s about having access and building connections–and a fan base–deep inside of the generative belly of the online world.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MARCH 5, 2013

OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. In an effort to generate money, Facebook makes it harder for brands (neowin.net).

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

FEBRUARY 20, 2015

The generators of leads. Source: IBM CMO Study 2013 ). Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. Life was good. Wow, have things changed.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

JANUARY 13, 2015

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. Duplicate Titles and Meta Description (MC Nov 18, 2013).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. IBM has momentum in the Big Data market — generating $1.37 That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

SEPTEMBER 30, 2013

One of the hardest messages to swallow at Content Marketing World 2013 was Doug Kessler’s statement that quality content marketing is no longer an advantage. You’ve got to work hard to generate original, brilliant articles, and even harder to ensure they get noticed on your company’s social channels. Competence Isn’t Enough Anymore.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80

Biznology

FEBRUARY 21, 2013

Without an easy way to link from the app to more information, the ability to generate leads will be difficult. Zbynek Kysela™ (@cmelakigor) February 5, 2013. Quick and yummy shrimp soup. recipe #howto #vine vine.co/v/bnbA96Yp7pj. v/bnbA96Yp7pj.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Biznology

OCTOBER 15, 2013

Real Science circa 2013. Sort of like manufacturing Google’s perfect woman! A girl that Google cannot resist, if you will. Cat-nip so potent that not even Sergey Brin himself could resist — and until recently, he honestly couldn’t.

Paper 80

Paper Google Adsense Demand 80

Biznology

DECEMBER 17, 2013

These are general mistakes, concerns, and issues—I haven’t the time nor the impulse to collect and shame all of the perpetrators and perpetuators of this sort of thing, probably because I don’t make my money from web application development.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80