markempa

JUNE 30, 2014

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out. “I

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

markempa

NOVEMBER 5, 2012

Including lead generation. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Step #2: Review new leads. Cost per lead – How much did these leads cost?

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! You might be qualifying your leads down the sales funnel, but they’re scrutinizing you, too. How are you stacking up?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. This interest is also reflected in lead generation budgets. Making the most of their lead generation investment.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Sharpspring

JUNE 10, 2021

A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. The firm and its 3 attorneys were focused on caseloads, not generating leads. Even if the strapped team could get leads, who was left to handle follow up and additional case loads?

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

PureB2B

MAY 9, 2019

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams.

Lead Generation 48

Lead Generation Paid Search Agency Work Management Marketing Management 48

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked….

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

Crimson Marketing

MAY 23, 2013

4: Optimize Your Social Channels and Get More Leads. Show them how social media can directly impact the sales funnel. #9: Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing'

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Only B2B

AUGUST 13, 2020

Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Outbound marketing – It is also known as disruptive/interruptive marketing,is presented in front of leads to proceed them through the final few stages of the buyer funnel.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation , there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 62

Lead Generation Generation Leads Lead 62

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation, there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 62

Lead Generation Generation Leads Lead 62

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Why CMOs Need Predictive. Growing share of wallet with existing customer.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

KoMarketing Associates

FEBRUARY 1, 2018

Instead of wasting time and money generating leads that sales doesn’t want, ABM helps companies focus their marketing efforts on the accounts that matter the most, creates more alignment between sales and marketing teams, and drives real impact on business metrics such as increasing pipeline and revenue.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation, there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 59

Lead Generation Generation Leads Lead 59

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Terminus

DECEMBER 4, 2019

But as lead- and email-based constructs continue to create volume versus value challenges, growth-focused B2B companies are looking to an account-centric approach as a more predictable, more efficient, and better-performing strategy. Not just at the top of the funnel, but throughout the customer journey at an account level.

B2B Marketing 40

B2B Marketing Lead Scoring Lead Ranking Leads 40

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Plugging Sales Funnel Leaks. Did you participate in a conversation that led to a qualified lead or even a customer? Does anyone have experience with them?”.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Why CMOs Need Predictive. Growing share of wallet with existing customer.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Digilant

AUGUST 30, 2023

A gap in new content would seemingly lead to fewer consumers watching TV. Think back to the 2013 Super Bowl. The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Rather, they’ll simply shift their viewing habits.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

B2B Marketing Directions

SEPTEMBER 20, 2020

The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers. Equally important, targeted brand advertising improved funnel conversion rates (lead to MQL to SQL) by 25%.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company. The number that closed.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Valasys

MARCH 6, 2019

This joint marketing solution enables Sage, a leading financial management software company to generate a new level of content targeting for its Sage Intacct solution. Founded in 2013, Reactful’s AI and machine learning personalizes each visitor’s website experience in order to best engage and convert visitors while you hold their attention.

Marketing Management 58

Marketing Management Paid Search Agency Digital Marketing Funnels Advertising Funnels 58

Brightedge

MAY 16, 2021

Marketers make change by creating tension which leads to new choices. Download the content funnel mapping checklist. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We If you follow their lead, injecting a little literary influence into your marketing can garner big results.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. A 2013 Bain & Co. Here are some questions you can ask at every stage of the funnel: Interest: Through which of the following online formats do you prefer to learn about products?

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I A review of all lead sources (average cost per lead and lead/opportunity percentage). How would 6,000% more leads than you have now impact your organization? Identify your goals.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Start from bottom (not top) of funnel. But shouldn’t you start with top of funnel content, since that’s where buyers start their journey?

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66