Adobe Experience Cloud Blog

FEBRUARY 11, 2013

Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013. Heather Vaughn (@mewzikgirl) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. Simplify Lead Delivery.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketo: What is Marketo? FreshBooks CEO Mike McDerment at SociaLite 2013. Deeper understanding can lead to higher satisfaction. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. When they strike gold, you’ll gain a treasure map that leads back there every time. According to eMarketer, this year alone, 69.8

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. is perfect top-of-funnel content. Different types of assessments provide value further down the funnel – “Are you ready for marketing automation?” And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. These KPIs are not necessarily “wrong”, but they paint a wide brush over what’s actually going on with your sales and marketing funnel. Frank Passantino suggested this KPI in a recent Marketo blog.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Harvard Business Review published an article that states, “Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Measurable results.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Harvard Business Review published an article that states, “Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Measurable results.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

JANUARY 21, 2014

Marketo also loves social media, but not necessarily for the same reasons I do. At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. In fact, at Marketo we use social media to make every campaign social. For Marketo, social media is a lead generation machine.

Social Media 48

Social Media Media Marketo Lead Gen 48

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. Even with a constant conversion rate, you generate more net leads. But I suppose we could.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. If an email triggers a phone call, that lead should be attributed to your email marketing efforts. But what about when a lead reads your email, and decides to give your company a call?

Marketing Automation Services 48

Marketing Automation Services Work Management Trigger Marketing Mobile Advertising 48

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Single Grain

JULY 21, 2020

Slack was officially launched by Slack Technologies in August 2013. The Anatomy of an Effective SaaS Lead Generation Strategy. * How to Increase Your SaaS Trials with a Facebook Ads Funnel. * 21) Marketo. In 2006, they founded Marketo. In 2018, Adobe Systems announced an Marketo acquisition. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94