The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

ANNUITAS

FEBRUARY 4, 2014

When lead nurturing is developed from a tactical “campaign” perspective i.e. a one-time event, it eliminates the ability to align the program content to the buyers purchase path. It also does not take into account the next action the buyer will take in their purchase path, leaving a gap – as seen below. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. New research from Google shows that social media is very much an awareness-building vehicle , and less so a purchase-driving tactic.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Ensuring that specific content is created to Engage, Nurture and Convert along the buyers purchase path (currently only 28.3%

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

6sense

AUGUST 27, 2021

Are they showing no relevant buying signals, just beginning their journey, or getting close to making a purchase decision? When an account is in awareness or consideration, they’re considered to be in-market , meaning that they’re showing signs that they’ll make a purchase decision in the near future.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". Jeff Ernst (Forrester). Jamie Turner (60 Second Communications).

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 46% of B2B buyers purchase something after watching video. 6. In other words, it’s not just about making your ads look good–it’s about making them sound right too.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech Advisor

NOVEMBER 8, 2019

Customers constantly switch mediums while searching for products to buy, as well as leverage multiple available options when it comes to post-purchase service, as per their convenience and circumstances. This shows, the customer interacts with the brand both online and offline, prior, during, and post the purchase. Macy’s.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The ROI Guy

JANUARY 7, 2014

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. See what the research says about the shift in IT purchase decision-making, and what you should do to be prepared in 2014. Alinean Forrester IDC Pisello research metrics SiriusDecisions Value Marketing Value Selling'

Research 40

Research Forrester Gartner Sales Cycle 40

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. 3) Purchase decision making has significantly changed, now driven by buyers who are: a. for the year. In 2012, initial rosy predictions of 3.7% Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. CFOs are also more involved through all stages of the purchase decision. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. With the businesses and individuals making more purchase recommendations, the language of technology selling has changed.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Biznology

JUNE 19, 2014

Contextualization utilizes data such as past behavior, past purchases, language, and devices used. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. More than half of mobile consumers want to purchase within an hour. Currently, 32% of all online purchases are made with a mobile device.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. 3) Purchase decision-making has significantly changed, now driven by buyers who are: a. trillion in 2014, a 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 7, 2013

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. in order to advance through the purchase decision. The Bottom-Line Your customers continue to be impacted by what Forrester termed the “Do More With Less Economy”. and “Why You?”

Forrester 40

Forrester Lead Scoring Lead Ranking Consulting 40

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. Which media most affect purchase decisions?

Spending 120

Spending Media Mobile Advertising Forrester 120

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Is that level of interest trending up, showing early stages of purchase intent? – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. How qualified is this account?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Improved user engagement and experience. There is also a marked improvement in customer experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

SnapApp

AUGUST 1, 2017

Sales reps should only take calls with SQLs—those who have pain, budget and ability to make a purchase decision. . . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Soliciting feedback will reaffirm purchase value, drive customer loyalty and retention. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Improved user engagement and experience. There is also a marked improvement in customer experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

MARCH 15, 2016

In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

SnapApp

DECEMBER 4, 2017

67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. 78% of B2B buyers use case studies when researching purchases - DemandGen. . Get started by creating your own today. . . #22.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

NOVEMBER 27, 2017

When the company purchased YouTube for $1.65 In fact, there was a 1357 percent increase in social media positions posted on LinkedIn between 2010 and 2013. Since then, they’ve introduced many of the features we take for granted today, such as images, videos, maps, sponsored links, and the Knowledge Graph.

SEO 55

SEO SERP Paid Search Agency Planning 55

Hubspot

OCTOBER 9, 2015

billion in 2013. Today, many people see products on social media, only to have to go to a separate online store to learn more about it and make a purchase. Buy buttons let consumers make that purchase directly from the social media platform they’re on in just a couple of clicks. Source: Business Insider. The solution?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

nDash

NOVEMBER 10, 2020

While FUD-based content will stand out, there’s reason to believe it’s not the best way to guide prospects from the awareness stage to a purchase decision. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The ROI Guy

APRIL 12, 2013

So how do you achieve sales tool adoption in 2013? Forrester reports that less than 12% of sales professionals are perceived as value-focused by executive prospects, while the inability to communicate value messages remains the number one challenge for sales teams making quota. Step 3: Where we are Going?

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40