Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Plus, mobility is all about the shift from personalization to contextualization. How are we doing it?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. But they don’t see a corresponding improvement in skills.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80