The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. 71% “stimulate my thinking and help me generate new ideas for my organization.”. 47% “discover new products and offerings that might help my organization.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. But most of all, heard from dozens of people that the list was a great resource to help them plan their year. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Spoke at a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. They need help in how to do-more-with less.

Gartner 40

Gartner Forrester Spending Budget Programs 40

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything. Marketers’ New Priorities for 2014. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

6sense

JULY 17, 2017

They need to adopt the technologies that will help them succeed in today’s digital world. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Let me show you why.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? Find out what your prospects’ wants and needs are, and then explain how you can help. SiriusDecisions, July 3, 2013. One medical company improved its “bedside manner” with inside sales.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Forrester Forum for Marketing Leadership April 14th in New York. I attended in 2013 and it was an amazing learning and networking experience, especially for any B2B marketer.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vidyard

OCTOBER 19, 2016

Viewtopia ® attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

6sense

AUGUST 27, 2021

We have a patented approach to delivering AI-driven predictions, and our predictive models help B2B businesses understand not just who to target (down to the contact level), but also why, when, and how to engage, acquire, and retain accounts — without guesswork or cutting corners. Predictive Model #4: Buying Stage.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: • Why Consider a Change?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. The results were shocking. Is social ineffective or just invisible? About the Jay Baer: Follow @jaybaer.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Webbiquity

JANUARY 5, 2021

Cofounder of helpful. Principal Analyst, Forrester Research. 2013 Jake Wade Award. Father of 5 and #MarriedWayWayUpClub | Help founders ? Founder/CEO @branch: Helping working Americans get ahead financially. I help cloud software teams & executives meet the demand for continuous service delivery.

Twitter 259

Twitter Startups Work Management Marketing Management 259

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Give your PR team knowledge to help win the big pitch.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

The ROI Guy

JANUARY 7, 2014

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Here''s a round-up of the top 3 research findings and important advice to help you drive success in the New Year: Sales Revenue Growth for 2014? How well prepared are you to meet your 2014 sales and marketing goals?

Research 40

Research Forrester Gartner Sales Cycle 40

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Audio Social Media is Booming.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

The ROI Guy

FEBRUARY 5, 2014

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. The solution provider who engages earlier, helping the buyer “turn a vision into a clear path to value”, wins a whopping 74% of the deals.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

Exo B2B

APRIL 11, 2019

Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». He is the founder of iSocialFanz who helped launch digital strategies and influencers with the world’s most iconic brands.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The ROI Guy

APRIL 14, 2015

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: Why Consider a Change? - So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 Why Change Now? –

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: • Why Consider a Change? - So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 Why Change Now? –

Gartner 40

Gartner Forecasting Spending Forrester 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

The ROI Guy

MARCH 7, 2013

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. 76% - that’s the percentage of deals that are won by the vendor who is able to help establish the buying agenda, versus only 24% that won the business in the later bake off phase.

Forrester 40

Forrester Lead Scoring Lead Ranking Consulting 40

KoMarketing Associates

SEPTEMBER 14, 2013

Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

They stall unless you can help successively convince the prospect that the issue you can help solve is real, that it is a high priority worth addressing over all other issues on their plate, and that your solution / services represents a real low risk / superior value solution with unique competitive advantage. Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

DECEMBER 4, 2017

David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. In the process, it shows ADP as a trustworthy and helpful partner to small businesses and keeps the ADP brand top-of-mind for when readers need their solutions. It’s well researched.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 100

Biznology

JUNE 19, 2014

It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Sources: Google, Think Insights.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Better yet, influencers can help boost the ROI across your entire marketing organization, if used the right way! over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

The ROI Guy

JULY 15, 2015

They stall unless you can help successively convince the prospect that the issue you can help solve is real, that it is a high priority worth addressing over all other issues on their plate, and that your solution / services represents a real low risk / superior value solution with unique competitive advantage. Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40