The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement? Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter.

Analytics 95

Analytics Tools Best Practices Tagging 95

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Forrester Forum For Marketing Leaders. I crowd-sourced that list from my social media connections. I attended a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything. Marketers’ New Priorities for 2014. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Crimson Marketing

JANUARY 16, 2014

million, so say Forrester’s researchers. “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. times faster than text alone.

Video Marketing 80

Video Marketing Stats Click Rate Internet Marketing 80

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? If you have questions or want to partner with Televerde to generate demand and accelerate sales, contact us at info@televerde.com or 888-787-2829. [1] Forrester. SiriusDecisions, July 3, 2013.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Forrester Forum for Marketing Leadership April 14th in New York. I attended in 2013 and it was an amazing learning and networking experience, especially for any B2B marketer.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Hubspot

JUNE 5, 2013

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. The previous estimate was for Microsoft to do $1.84 billion in net search ad revenue this year; now it’s $890 million.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ANNUITAS

JANUARY 6, 2015

In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester'

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Exo B2B

OCTOBER 16, 2020

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing. For Forrester, she regularly publishes studies including: New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Jeff Ernst (Forrester). I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ANNUITAS

FEBRUARY 4, 2014

The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. for the year. In 2012, initial rosy predictions of 3.7%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

The ROI Guy

JANUARY 7, 2014

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Alinean Forrester IDC Pisello research metrics SiriusDecisions Value Marketing Value Selling' How well prepared are you to meet your 2014 sales and marketing goals? link] Gartner says Buyers Have Changed.

Research 40

Research Forrester Gartner Sales Cycle 40

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. The results were shocking. Is social ineffective or just invisible?

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter.

Analytics 85

Analytics Tools Best Practices Tagging 85

6sense

AUGUST 27, 2021

According to Forrester, only 12% of B2B marketers have high confidence in the accuracy of the data they manage.) Much as it would be great to say we pull in all that historical data and begin modeling in real-time, the backend work of standardizing and cleaning data takes thought and time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

The ROI Guy

FEBRUARY 5, 2014

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. Sources: ToWin Against Increasing Competition, Equip Your Salespeople With A Deeper Understanding Of Your Buyers - Mark Lindwall, Forrester, Jan 2014 On-DemandWebcast: Scary late.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. In a recent Forrester study , 46 companies that participated in last year’s Facebook ad boycott were examined to see the effects of not buying advertising on Facebook.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52