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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking. that would be a viable hypothesis.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Our analysis shows that up to 96% of conversations are outside these media.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Tracking URLs, visibility into your purchase funnel, unified customer databases. Social media is a spectator sport.

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. So here are our best and most practical ways to see a big impact from your actions on social media: 1. — Buffer (@buffer) November 25, 2013.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? What Happens When One Page Has Two Links To The Same URL? Created: May 29, 2013. The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Created: November 25, 2013.