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Making Social Media Your Own: A Guide to Vanity URL Customization


Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? powerful one if you are promoting your social media presence in any meaningful way. Facebook. Enter your desired custom URL and search for availability. Why not make the URL another part of that formula? . YouTube.

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11 Easy Social Media Tips and Tricks


Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? The best part?

Staffing and Launching Your Content Marketing Program

In December 2013, Jay Acunzo, then senior content. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

How to Create a Facebook Business Page That Doesn't Suck


So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Try embedding a Facebook Like Box in your blog sidebar.

#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions. not only on your main site, but also on social channels like Facebook, Google+ and Twitter.

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How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Shorten URLs. Here are some additional options for small business owners in need of a cost-effective social media management tool. My favorite feature: it enables geotargeted sharing to Facebook. Provide analytics. Sendible.

24 More of the Best Facebook Guides, Stats and Rants of 2012


As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Facebook Ads. Acquisio.

When I cross-post I do it mostly by hand (you should too)


And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. Other issues include the Facebook bonk. If

26 Outstanding LinkedIn Tips and Tactics


How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. million in revenue.

12 (of the) Best Guides to Marketing on Pinterest of 2013


grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages. Image credit: Rebekah Radice. Foster engagement?

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. Facebook. Twitter. 6. General.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Not even Facebook comes close. 2. The approach Ari Paparo outlined could be created by any media company that users sign in to or, with reliability closer to today’s cookies, any site with either a large audience or a significant share of a niche audience. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Summary.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


It was the second-largest Internet IPO ever by an American company, trailing only Facebook. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. ” 6 Ways to Use Embedded Tweets to Help Your Business by Social Media Examiner. Utilize Twitter advertising?

Four Badass Facebook Advertising Tactics

Modern B2B Marketing

Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. Have a question regarding Facebook advertising?

11 digital marketing resolution ideas for ’13


I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links.

Trying GroupHigh for Blogger Outreach Campaigns


In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers.

25 'Boring' Companies With Brilliant Social Media Cover Photos


In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate. LinkedIn.

4 Strategies for Dealing with Negative Comments

Vertical Response

There’s nothing like a negative public comment or nasty message on social media to really put a damper on your day, or your business. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Find her online at © 2013, VR Marketing Blog.

Why Every Business Should Be On Pinterest


Because the site’s very structure makes it the most sales-actionable social media platform around. Pinterest is now the 3 rd highest-trafficked social media site in US. Source: Media Bistro. By contrast, only 17% use Facebook for the same. This is compared with only 40% of online consumers who visit Facebook. Affinity, Intent, Proximity, Action. Source: Shopify.

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]


So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. 20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. 20 Data-Backed Ways to Improve Your Social Media Marketing. 1) Tell Us Why We Should Follow You. Tweet This. Tweet This.

37 Fantastic SEO Guides, Tips and Tactics


Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

3 More Critical Roles that Need SEO Skills


Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Media Relations Managers. Panda and Penguin. It needs to be built into the publishing process.


18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Google knows that the rise of mobile devices and social media are slowly letting the air out of “traditional” search.

Playing the online reputation shell game


Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses ( My name is Chris Abraham.

How to recover from the ravages of Google Penguin and Panda


Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Digital PR and social media marketing may well be the new SEO. Real organic content pickup — earned media — is real. 2013: The Year In Google SEO So Far ( People are freaking out about the new Google Search. Not anymore. Do it.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week


Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. Learn more about Facebook hashtags at Mashable.

The Marketer's Guide to Proper Social Media Etiquette


As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Facebook Etiquette. you gotta have some etiquette, man. Really?

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog.

How To Analyze and Grow Website Visits


Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. All of them!

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. One of the amazing things about social media is the ability to immediately connect with people all over the world. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Registration. Probably not. Pitch to Speak. Offer to Help. Offer to help.

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Facebook Finally Supports GIFs: 10 Ways to Celebrate


And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. Social Media Content Marketing featured-1 Daily