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Making Social Media Your Own: A Guide to Vanity URL Customization


Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? A powerful one if you are promoting your social media presence in any meaningful way. Facebook. Enter your desired custom URL and search for availability. Why not make the URL another part of that formula? . YouTube.

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Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? The best part?

11 Easy Social Media Tips and Tricks


Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.

A Year in Review: The Biggest Social Media Updates of 2013


Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. The 3 Most Important Facebook Updates of 2013. Pin ‘em!

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Shorten URLs. Here are some additional options for small business owners in need of a cost-effective social media management tool. My favorite feature: it enables geotargeted sharing to Facebook. Provide analytics. Sendible.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions. not only on your main site, but also on social channels like Facebook, Google+ and Twitter.

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24 More of the Best Facebook Guides, Stats and Rants of 2012


As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

26 Outstanding LinkedIn Tips and Tactics


How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. million in revenue.

Four Badass Facebook Advertising Tactics

Modern B2B Marketing

Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. Have a question regarding Facebook advertising?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Facebook. Twitter. General.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Not even Facebook comes close. Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Marketing Technology Media AdID big data chango Google rocketfuel

12 (of the) Best Guides to Marketing on Pinterest of 2013


grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages. Image credit: Rebekah Radice. Foster engagement?

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013


It was the second-largest Internet IPO ever by an American company, trailing only Facebook. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. 5 Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. ” 6 Ways to Use Embedded Tweets to Help Your Business by Social Media Examiner. Utilize Twitter advertising?

25 'Boring' Companies With Brilliant Social Media Cover Photos


In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate. Facebook.

The Marketer's Guide to Proper Social Media Etiquette


As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Facebook Etiquette. you gotta have some etiquette, man. Really?

Why Every Business Should Be On Pinterest


Because the site’s very structure makes it the most sales-actionable social media platform around. Pinterest is now the 3 rd highest-trafficked social media site in US. Source: Media Bistro. By contrast, only 17% use Facebook for the same. This is compared with only 40% of online consumers who visit Facebook. Affinity, Intent, Proximity, Action. Source: Shopify.

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]


As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. 20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. 5) Use Questions on Facebook.

4 Strategies for Dealing with Negative Comments

Vertical Response

There’s nothing like a negative public comment or nasty message on social media to really put a damper on your day, or your business. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. © 2013, VR Marketing Blog. That’s how we’re gonna be — cool.

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Google knows that the rise of mobile devices and social media are slowly letting the air out of “traditional” search.

When I cross-post I do it mostly by hand (you should too)


And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. or Twitter shortened URL. Why did that happen? If

37 Fantastic SEO Guides, Tips and Tactics


Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week


Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. Learn more about Facebook hashtags at Mashable.

Trying GroupHigh for Blogger Outreach Campaigns


In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers.

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog.

How To Analyze and Grow Website Visits


Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. All of them!

11 digital marketing resolution ideas for ’13


I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links.

How to Make a Visual Call-to-Action for Social Media [Quick Tip]


One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? If you''re slapping up any image on social media, you''re losing out on valuable lead generation real estate. Your URL Shortener of choice.

Playing the online reputation shell game


Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses ( My name is Chris Abraham.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]


The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. But the biggest reason I''m pretty confident in these? Let me explain. Source: comScore ).

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro


Plus, Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. Pinterest is actually a fairly simple social media network as far as lead generation goes, because there''s really only two ways to generate leads right now. Social Media lead generation

Why your business needs to claim its Google Places page

Confluent Forms

Make sure to keep all of your contact information correct (address, phone numbers, website urls), fill out your hours and description, and above all, make sure you have one or more categories selected! best practices authorrank google places seo social media Authority b2c content strategy g+ local first b2b small business google+ google+ local page search engines advice google business

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest


As you’re creating your Pinterest profile, you’ll have the option to enter your website URL. Connect your profile with Twitter and Facebook. If your firm is also active on Twitter and Facebook, you may connect these profiles directly to Pinterest under the “Account Settings” page for your profile. Lay a Strong Foundation. Add and verify your website.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. One of the amazing things about social media is the ability to immediately connect with people all over the world. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Registration. Probably not. Pitch to Speak. Offer to Help. Offer to help.

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Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week


Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From Adweek. Many of you are probably well aware that Facebook recently launched Facebook Home , its new home screen replacement for Android devices, which Facebook describes as "a family of apps that puts your friends at the heart of your phone.” Think you know who we''re talking about?