Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? powerful one if you are promoting your social media presence in any meaningful way. Facebook. Enter your desired custom URL and search for availability. Why not make the URL another part of that formula? . YouTube.
11 Easy Social Media Tips and Tricks
DECEMBER 10, 2013
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.
Back to Basics: 6 Quick Social Media Marketing Tips
It's All About Revenue
JUNE 13, 2013
by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? The best part?
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. about Twitter’s initial public offering in November 2013.
How to Create a Facebook Business Page That Doesn't Suck
DECEMBER 9, 2013
So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Try embedding a Facebook Like Box in your blog sidebar.
How to do Social Media Management on the cheap
grow - Practical Marketing Solutions
JANUARY 15, 2013
while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Shorten URLs. Here are some additional options for small business owners in need of a cost-effective social media management tool. My favorite feature: it enables geotargeted sharing to Facebook. Provide analytics. Sendible.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Millenial Media. Millenial Media is the dominant mobile advertising platform. Facebook Ads. Acquisio.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. million in revenue.
Four Badass Facebook Advertising Tactics
Modern B2B Marketing
FEBRUARY 14, 2013
Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. Have a question regarding Facebook advertising?
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. Facebook. Twitter. 6. General.
When I cross-post I do it mostly by hand (you should too)
JANUARY 15, 2013
And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. Other issues include the Facebook bonk. If bit.ly
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages. Image credit: Rebekah Radice. Foster engagement?
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
It was the second-largest Internet IPO ever by an American company, trailing only Facebook. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. ” 6 Ways to Use Embedded Tweets to Help Your Business by Social Media Examiner. Utilize Twitter advertising?
Advertising, Big Data, and Google’s Moves To Own It All
Digital B2B Marketing
SEPTEMBER 24, 2013
Not even Facebook comes close. 2. The approach Ari Paparo outlined could be created by any media company that users sign in to or, with reliability closer to today’s cookies, any site with either a large audience or a significant share of a niche audience. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Summary.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers.
25 'Boring' Companies With Brilliant Social Media Cover Photos
SEPTEMBER 10, 2013
In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate. LinkedIn.
11 digital marketing resolution ideas for ’13
JANUARY 1, 2013
I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links.
The Marketer's Guide to Proper Social Media Etiquette
MAY 6, 2013
As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Facebook Etiquette. you gotta have some etiquette, man. Really?
Why Every Business Should Be On Pinterest
MARCH 6, 2013
Because the site’s very structure makes it the most sales-actionable social media platform around. Pinterest is now the 3 rd highest-trafficked social media site in US. Source: Media Bistro. By contrast, only 17% use Facebook for the same. This is compared with only 40% of online consumers who visit Facebook. Affinity, Intent, Proximity, Action. Source: Shopify.
4 Strategies for Dealing with Negative Comments
OCTOBER 3, 2013
There’s nothing like a negative public comment or nasty message on social media to really put a damper on your day, or your business. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Find her online at Yaelwrites.com. © 2013, VR Marketing Blog.
20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
MAY 2, 2013
So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. 20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. 20 Data-Backed Ways to Improve Your Social Media Marketing. 1) Tell Us Why We Should Follow You. Tweet This. Tweet This.
Playing the online reputation shell game
OCTOBER 1, 2013
Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). My name is Chris Abraham.
18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
Blue Focus Marketing
FEBRUARY 19, 2013
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Google knows that the rise of mobile devices and social media are slowly letting the air out of “traditional” search.
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Media Relations Managers. Panda and Penguin. It needs to be built into the publishing process.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”
12 Simple Ways to Build Links Through Events
DECEMBER 5, 2013
While we don’t always love giving away our personal information, make sure to fill out your website URL info. One of the amazing things about social media is the ability to immediately connect with people all over the world. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Registration. Probably not. Pitch to Speak. Offer to Help. Offer to help.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. Learn more about Facebook hashtags at Mashable.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Digital PR and social media marketing may well be the new SEO. Real organic content pickup — earned media — is real. 2013: The Year In Google SEO So Far (marketingland.com). People are freaking out about the new Google Search. Not anymore. Do it.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. All of them!
Facebook Finally Supports GIFs: 10 Ways to Celebrate
MAY 29, 2015
And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. Social Media Content Marketing featured-1 Daily
How to Make a Visual Call-to-Action for Social Media [Quick Tip]
SEPTEMBER 27, 2013
One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? If you''re slapping up any image on social media, you''re losing out on valuable lead generation real estate. Your URL Shortener of choice.
Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
APRIL 14, 2013
Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From Adweek. Many of you are probably well aware that Facebook recently launched Facebook Home , its new home screen replacement for Android devices, which Facebook describes as "a family of apps that puts your friends at the heart of your phone.” Think you know who we''re talking about?
Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
OCTOBER 10, 2013
Plus, Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. Pinterest is actually a fairly simple social media network as far as lead generation goes, because there''s really only two ways to generate leads right now. Social Media lead generation
The Future of SEO and What it Means for Inbound Marketing [SlideShare]
OCTOBER 23, 2013
The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. But the biggest reason I''m pretty confident in these? Source: comScore ).
How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
FEBRUARY 21, 2013
As you’re creating your Pinterest profile, you’ll have the option to enter your website URL. Connect your profile with Twitter and Facebook. If your firm is also active on Twitter and Facebook, you may connect these profiles directly to Pinterest under the “Account Settings” page for your profile. Lay a Strong Foundation. Add and verify your website.
Why your business needs to claim its Google Places page
MARCH 26, 2013
Make sure to keep all of your contact information correct (address, phone numbers, website urls), fill out your hours and description, and above all, make sure you have one or more categories selected! best practices authorrank google places seo social media Authority b2c content strategy g+ local first b2b small business google+ google+ local page search engines advice google business