Bluetext

JULY 15, 2022

Picture this: the year is 2013, Twitter is exploding into the public conscious with more than 200 million active users, and Facebook has a vice-grip on people’s free time across the globe. Social media, once considered an afterthought in any brand marketing strategy, is now on center stage.

Paid Search Agency 26

Paid Search Agency Ad Exchange Social Media Marketing & Strategy 26

Adobe Experience Cloud Blog

DECEMBER 27, 2012

Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. Does Facebook Work for B2B Lead Gen?

Marketo 48

Marketo B2B Marketing Planning B2B 48

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Going Guerrilla. What is a meme? Newsjacking.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. In coming years, companies will find ways to invest more into their content strategies to build brand and awareness. The social media revolution.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. CMI founder Joe Pulizzi previewed the 2013 Content Marketing Benchmark Report citing the report’s highlights: Photo Courtesy of Content Marketing World.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Webbiquity

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Convince & Convert

JUNE 24, 2016

So for those companies out there that are working on a content marketing strategy, how can they come up with more creative ways to generate more pieces of content, whether it’s blog posts or videos or whatever it is, how can they figure out ways or put those processes in place that’s going to help them create content consistently?

Content 113

Content Work Management Planning Video Marketing 113

Content Marketing Institute

AUGUST 24, 2018

Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Linkedin 71

Linkedin Search Marketing B2B Thought Leadership Class 71

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Consumer audiences are much more likely to share something on Facebook that's really snackable. via Marketo. Think about Pinterest. via Content Marketing Institute. via Eloqua.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Also, over 70% of ActiveCampaign’s customers use its 870+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120