Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

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Trends B2B Thought Leadership Content Marketing Thought Leadership 100

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

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Conference B2B Marketing Planning B2B 120

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) What are you doing?

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Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. I said that IF Facebook hit one billion users it would be after the August date predicted at the time. In fact, we treat Internet marketing like a little kid treats Christmas morning. In 2013, let’s pledge to do the following.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

KoMarketing Associates

NOVEMBER 10, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. That is huge!

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Stats Facebook B2B Marketing B2B 120

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

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Facebook Practices Best Practices Privacy 98

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

JULY 16, 2013

And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. I know I am!

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B2B Marketing B2B Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

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Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? Find the answers to those questions and many others here in 20 more of the best social media marketing guides of the past year.

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Social Media Social Marketing Tips Media 100

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

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Social Media Marketing Budget Social Marketing Budget Programs 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

OCTOBER 27, 2012

But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows?

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Promotion Facebook Social Media Twitter 164

Buffer

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The value of Facebook Stories ads.

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Paid Search Agency Facebook Advertising Agencies Ads 99

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Here are a few more… On Facebook, the #2 site on the web in terms of traffic, consumers upload 2.5+ And where do you think all those photos uploaded to Facebook are coming from?

Trends 80

Trends Planning Youtube Wikipedia 80

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.

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Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Traction

MARCH 1, 2013

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. It seems like a marketer’s dream. Is it because (as I wondered recently) more people are working and can’t spend time on Facebook in their office?

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Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person.

Facebook 163

Facebook Research Work Management Case Studies 163

B2B Marketing Traction

DECEMBER 28, 2012

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Stop posting work blog posts to my personal Facebook account. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

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Template Facebook Guidelines Banners 101

SnapApp

DECEMBER 30, 2013

Say good-bye to our favorite blogs of 2013. As we get ready for 2014, it’s a good time to reflect on the lessons learned from 2013. Here’s a look at our top five content marketing blogs. 5: The 5 Biggest Facebook Marketing Mistakes. Are you making smart marketing choices with your Facebook?

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Multi-Channel Content Marketing Content Case Study 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. 3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. Use Facebook ads. #11:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

TrustRadius Marketing

JUNE 28, 2018

In this guide, we’ll give you insights on how to use Facebook to market your brand to a consumer audience. As the world’s most popular social network, and one that offers many tools for advertisers to personalize and measure their campaigns, Facebook is a powerful way for you to reach consumers. What are Facebook Ads?

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Paid Search Agency Facebook Online Marketing Ads 53

Anyword

DECEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. The overall industry, which, according to Forrester, will become a $1 billion media market by the end of 2020. November Data.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Google+ Search Engine Marketing Blog Search Engine Optimization'

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Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Facebook's Big Plans for Messenger. This is a new slick user interface," says Connor Cirillo, HubSpot's conversational marketing manager. Snapchat has become the Facebook R&D lab," Cirillo says.

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Facebook Content Acquisitions Features 77

Buffer

NOVEMBER 27, 2018

And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown. Facebook was meant to help people stay connected with those closest to them. ” And that should be a big worry for Facebook. This wasn’t the way it was meant to be.

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Facebook Business Paid Search Agency Mobile Advertising 111

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

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Paid Content PPC Twitter Linkedin 100

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

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Facebook Curation First-Mover Advantage Social Networks 75