KoMarketing Associates

NOVEMBER 10, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. How can you make your blog content stand out amid the increasing online noise?

Social Media 100

Social Media Social Marketing Tips Media 100

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? Which content marketing tactics and formats are gaining or losing favor? General Social Media Marketing Facts and Statistics.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Tomorrow People

APRIL 22, 2013

While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see you and are encouraged to read, buy or use what you have on offer. Having established his career in digital sales and marketing, Duncan formed his own SEO in Berkshire agency, Cayenne Red.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see you and are encouraged to read, buy or use what you have on offer. Having established his career in digital sales and marketing, Duncan formed his own SEO in Berkshire agency, Cayenne Red.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Profile page information is too volatile to be trusted for ongoing rank relevance.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JANUARY 13, 2015

10 of the Best B2B Facebook Pages. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post. These highly informative posts typically drive significant social referral traffic due to their reader-friendliness and sharable nature.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

OCTOBER 20, 2015

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

SnapApp

NOVEMBER 5, 2012

This art, more commonly known as content marketing, makes prospects feel a sense of involvement with a brand - as opposed to being targeted for a transaction. So Interactive Content Can Foster Involvement: Little by little, content marketing is moving away from ego-centric performance indicators like likes, shares, comments, tweets, etc.

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. So, what can we do as marketers? Make Sure to Leverage Schema.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. . ” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Outgrow

JANUARY 22, 2020

After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. And that increased to more than $50000 in 2013. Today Pat Flynn is an extremely successful name when it comes to affiliate marketing and he is completely transparent about it. He re-joined STM Forum.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hinge Marketing

DECEMBER 29, 2015

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Marketing automation tools are just too complicated. Automation tools just work online. Marketing automation is just a trendy fad.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 94

Social Media Media Business Social Networks 94

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? When starting out online, small businesses attempt different strategies. Some seek to tackle the whole world as their market; others start small by targeting their local region. As with anything online, photos add character and life. SEO is popular.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

SnapApp

DECEMBER 18, 2012

While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics. Mobile devices have made it easier than ever for customers to access information and entertainment at all times. Option 2: SMS Marketing. billion in 2013, according to Gartner.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

LeadSquared

OCTOBER 23, 2016

Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. You can also try Facebook depending on your audience. Facebook: 5. Organic reach.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% by Fred on Avoid the Corner of Death!

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

The Customer

AUGUST 30, 2019

Glossier, the cool-girl cult beauty brand, is notorious for its emails, which are sometimes just pictures of bathtubs or goats , and other times are aggressive reminders that the recipient left items in their online shopping cart, and shouldn’t they go back to buy them? Also, more people use email than use Facebook and Twitter combined.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Magisto

MAY 13, 2019

It’s wild that an image can convey so much information without using a single word. We are about to explore the incredible ways professional images are used in marketing material. Skinner Auctions increased its image sizes online by 28%, resulting in 63% more visitors and 329% increased completion of bid forms.

Best Practices 75

Best Practices Copyright Click Rate Work Management 75

Online Marketing Institute

JULY 11, 2012

Beyond the left column housing lower priority information, it’s also worth noting that the presence of imagery in the right column makes it easier to absorb in at a glance, and easier to tap, on mobile. Facebooks Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY] Report: Google To Pay Massive $22.5

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40