Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

JUNE 18, 2013

Facebook drives indexing and ranking within 7-8 days. ” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. Because of that, employees likely want the company to be successful and will do what they can to help. Links often take longer to influence indexing and ranking.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. It can be used to help drive viewers to your website for more information. Seniors Are Social. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. billion worldwide on advertising in 2013 alone. Social listening allows you to listen into online, organic conversations about your brand across social media and the web.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Sponsored InMail. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Then there have been controversies around social, particularly with Facebook and Twitter. In my experience, you don’t necessarily have to have written for that audience before, but it does help.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Content Standard

SEPTEMBER 3, 2015

Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Hubspot

JANUARY 2, 2013

So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Keeping in touch with your constituents, whether they're donors, fundraisers, or volunteers, is very important to your organization.

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Many organizations do not have the expertise on staff to address these directives. About the Study. Look further down the list.

Consulting 157

Consulting Research Work Management Marketing Management 157

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Step 1: Build an Ark. Step 2: Listen and Compare.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Martech Advisor

MARCH 30, 2020

It helps in accelerating brand awareness and also to elevate the brand image for an extended period. Let's look at some tips that can help you go viral. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Social media can help you achieve explosive growth in terms of likes, shares, and user views.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Goodish Agency

FEBRUARY 18, 2022

Loop helps teams organize emails by allowing collaboration inside the inbox. On his road to success, Boštjan got help and advice from many excellent mentors. That is why he is a mentor in CEED programs, helping young entrepreneurs. Giving back to the community. He sees mentorship as a crucial part of his success.

Paid Search Agency 52

Paid Search Agency Opinions Advertising Agencies Lead Scoring 52

Convince & Convert

APRIL 11, 2014

In December 2013, Bob and Jerry were finally reunited. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. Welcome to the family @JimmyFallon.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. It's not official until it's #FacebookOfficial. on Messenger.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Sprout Social

JUNE 17, 2019

It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. Keep organized. In 2013, Snapchat introduced the world to Stories. Since then, Facebook Messenger, Instagram, WhatsApp and YouTube have joined in on the fun and for good reason.

Social Media 111

Social Media Trends Personalization Marketing AI 111

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ).

Social Media 80

Social Media SEO Media Youtube 80

Convince & Convert

MAY 1, 2015

This has instantly caused the discoverability of apps to improve exponentially because developers and organizations are now able to generate app downloads through organic search. Check out Google’s helpful Mobile Guide for more information. Continue the conversation on our Facebook or Google+ pages.

API 166

API Mobile Marketing Deep Linking Google 166

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., Social Media Driving Increases in SEO Traffic : Of course, the bottom line is increases in organic search traffic. Do Search Engines Use Social Signals to Directly Drive Rankings?

SEO 167

SEO Correlation PageRank Social Media 167

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Though the content created for the brand is pretty salacious, it does feel organic to Rodman’s point of view. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Convince & Convert

OCTOBER 29, 2013

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. High-level relevance to the prospects’ key issues not only wins new clients, it also helps you keep them. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? And you know how you are helping your company to get there. It’s never too early to start planning for 2013! I am always completely amazed at how few of us can answer this question.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? And you know how you are helping your company to get there. It’s never too early to start planning for 2013! I am always completely amazed at how few of us can answer this question.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. The Stories format for sharing content was first introduced into the social media landscape by Snapchat in 2013.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98