SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Let’s be clear. They started with 12 people on their mailing list.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

KoMarketing Associates

OCTOBER 20, 2015

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. The trend continues to just over 70% by 2019.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media.

Social Media 80

Social Media SEO Media Youtube 80

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. AdWords helps users attract customers and clients with ads that appear in search results.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. 3. Millennials prefer YouTube over TV.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

DECEMBER 30, 2019

Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. Search results have changed and as a result, so has user behavior. Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. When we compared that to a branded search, like “SAP big data,” we found that there were 3,000x more people every month searching for the generic big data question.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Well, that's exactly what happened to a technology provider called Marco. Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

LeadSquared

FEBRUARY 2, 2016

Digital marketing gives us the power that traditional marketing never could, the power of instant search and research. 2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Research before you begin.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

JUNE 6, 2014

Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. 1) 92% of marketers agreed that social media is important for their business, up from 86% in 2013. 2) 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.

Stats 28

Stats Social Media Media Lead Scoring 28

RebelMouse

AUGUST 8, 2019

These metrics are your roadmap to how Google will rank your site's performance and, ultimately, where it ends up in the search rankings. At RebelMouse, we've tracked social and search algorithm changes and how they impact the publishing industry for many years. Here's a good visual on how the load journey works: From Google.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

These metrics are your roadmap to how Google will rank your site's performance and, ultimately, where it ends up in the search rankings. At RebelMouse, we've tracked social and search algorithm changes and how they impact the publishing industry for many years. Here's a good visual on how the load journey works: From Google.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

These metrics are your roadmap to how Google will rank your site's performance and, ultimately, where it ends up in the search rankings. At RebelMouse, we've tracked social and search algorithm changes and how they impact the publishing industry for many years. Here's a good visual on how the load journey works: From Google.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. A retargeting campaign from Magoosh Online Test prep generated $58,608 in attributable revenue.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Friends of Search Amsterdam. January 27 – 31, Budapest, Hungary.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

MAY 8, 2014

The key to making it a priority in your marketing strategy is to stop believing that generating traffic is impossible. Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. Well, I’ll give you a hint: it’s not search engines.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

JUNE 23, 2016

Metaphors as a shortcut: Many people discover topics randomly through search or social media, and they don’t always have the necessary context to understand the totality of a topic. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? 2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. We blog to generate visits to our website.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

OCTOBER 16, 2013

Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In 2011, the social medium''s traffic grew 40x in six months. 3) Pinterest.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 23, 2013

It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. In the early days of business blogging when there were fewer players in the game, it was easy to get found in search with mediocre content because the competition was much lower.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

SEPTEMBER 7, 2013

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. The 2013 report was no exception. If you are only on one or two social networks -- say, just Facebook -- that’s perfectly fine. 1) Keep your website up-to-date.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Hubspot

APRIL 17, 2013

She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. was browsing for divorce and separation clients for a show, guess who came up on the search engine results page? The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28