ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Crimson Marketing

MAY 23, 2013

3: Invest in Passionate Community Managers to Improve Facebook Reach. 4: Optimize Your Social Channels and Get More Leads. 6: ‘Facebook-ize’ Your B2B Brand. Being successful on Facebook is determined by answering these 6 questions: What do you sell? 10: Obtain Great Facebook Results (Even if You’re Highly Regulated).

Social Media 100

Social Media Social Marketing Marketing Management Media 100

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Schubert B2B

OCTOBER 31, 2017

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Determine Your Goal. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Image via BigStockPhoto.com.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Don’t enter a market simply because it’s large — as this can lead to your offering being lost in an overpopulated field. And, they’re multiplying at a staggering rate. We’re more than just a B2B contact database.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Sprout Social

JUNE 17, 2019

By setting an example of transparency, CEOs can lead the charge in empowering their employees to share and advocate authentically for the brand on social. In 2013, Snapchat introduced the world to Stories. Since then, Facebook Messenger, Instagram, WhatsApp and YouTube have joined in on the fun and for good reason.

Social Media 111

Social Media Trends Personalization Branding 111

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Stevens & Tate

FEBRUARY 1, 2021

Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes. Facebook’s business has been growing steadily during the COVID-19 pandemic, but that might change in 2021. The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

markempa

AUGUST 12, 2013

In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Generating quality content can be a difficult task, but it’s certainly not impossible if done correctly. Question #3.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. ” As a certified partner, nDash is now prominently featured in the HubSpot Connect directory alongside brands like Salesforce, Slack, and Facebook. .” AI-generated content briefs. Content calendar.

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

EMagine B2B Blog

DECEMBER 22, 2014

Facebook has 1.35 billion users, Facebook Messenger has 500 million, and WhatsApp has 600 million users. Facebook active users grew 2.3% billion in 2013. 64 million users log into Facebook daily, a 19% increase year over year.( 75% of the engagement on a Facebook post happens in the first 5 hours.

Social Media 40

Social Media Statistics Media Youtube 40

Content Marketing Institute

DECEMBER 4, 2018

HANDPICKED RELATED CONTENT: Increase Content Marketing Success With Helpful Headline Tips & Tools. Derek Gleason, content lead of CXL, says content platforms like Google, YouTube, and Facebook are set up to encourage clickbait-type headlines. Google, YouTube, and Facebook are set up to encourage clickbait.

Content 100

Content Click Rate Classified Ads Youtube 100

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. A lot of the attention is not generated through what we consider traditional advertising. The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. Instagram Stories. And these numbers keep on growing!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Will this help or hinder the growth of the category?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Unbounce

AUGUST 29, 2019

i genuinely respect all of these companies and use these tools but saas websites are perpetually homogenous. Image courtesy of the Stubborn Free Illustrations Generator. 28 June 2013, [link]. 15 February 2013, [link]. Another possible origin of this trend is Facebook. what gives? Zythophile.com. Digital image.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Optinmonster

MAY 25, 2020

It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Countdown timers. Optin fields.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Hubspot

FEBRUARY 25, 2015

When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. 8 Best Practices for Effective Facebook Cover Photos.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. To really get an idea if your efforts are paying off, focus on things like leads, link clicks and impressions. For example: Newsletter sign-ups.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

SEPTEMBER 12, 2016

For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership. But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40