Customer Experience Matrix

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InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs

Customer Experience Matrix

Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Campaigns can also now easily include GroSocial Facebook campaigns (GroSocial being a social marketing firm acquired by Infusionsoft in January.)

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. Adinton was founded in 2013.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. The system then returns contact counts for Facebook, Twitter, and email. What does Mariana do with this information?

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. It was founded in 2013. Hull addresses that problem by unifying their data, or, more precisely, by synchronizing it. but with world-wide presence.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Leadsius launched its first paid version around July 2013. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. of the total. Blogs are also apparently part of “community”, although this isn't stated explicitly.)

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