Biznology

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. The focus in 2013 will be clean data.

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2013: The Year of Internet Marketing Basics

Biznology

This will be the only 2013 prediction or whatever you want to call it kind of post. I said that IF Facebook hit one billion users it would be after the August date predicted at the time. In 2013, let’s pledge to do the following. It is not a Facebook competitor. That’s my basic thoughts for success for 2013.

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The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Here are a few more… On Facebook, the #2 site on the web in terms of traffic, consumers upload 2.5+ And where do you think all those photos uploaded to Facebook are coming from?

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How to write for social media

Biznology

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.

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24 reasons SEO and social media are inextricably linked

Biznology

74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 41% more likely to recommend a brand to a friend if you “Like” the brand on Facebook (source: WOMMA ). 82% of internet users use search (source: Search Engine Joural).

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When I cross-post I do it mostly by hand (you should too)

Biznology

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

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Inequality of pay undermining trust in CEOs and corporate brands

Biznology

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.