Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. An example of a video marketing goal would be creating brand awareness. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. 6 Viral Video Marketing Examples. We start off with a bit of an unusual example. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Vidyard

JUNE 24, 2014

In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. Moreover, once you have all of your content in a Video Hub, you can push all of the videos to your YouTube channel with their optimized titles, descriptions, and tags.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Brandpoint

JANUARY 21, 2021

Read More: 13 Social Media Video Content Examples ] Tell us three of the most important things to keep in mind when creating an engaging virtual experience for new talent. Catch James at Talent Acquisition Week online from January 25-29, 2021 Follow James: LinkedIn Follow Eli Lilly and Company: LinkedIn | Instagram | YouTube.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. It’s pretty commonplace for companies to use YouTube or Vimeo as a starting point to host and stream online video. billion videos in 365 days. Allow me to pull out and paraphrase a few highlights. Video Marketing Maturity Means Getting More Strategic.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Martech Advisor

MARCH 30, 2020

Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. For example, 'sent from my iPhone'. Example: Uber credit. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. For example, a survey powered by SurveyMonkey. — OREO Cookie (@Oreo) February 4, 2013. No problem.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Magisto

FEBRUARY 18, 2019

One is a 3-point guide of how to upload videos to the 2016 version of PowerPoint, the second is how to upload YouTube videos on Power Point and the third is how to upload videos on PowerPoint’s more consequential competitor Google Slide. For example: SELECT SIMPLE FRAME, BLACK or DOUBLE FRAME WHITE. . Before starting…. Paste and Link.

Video Marketing 56

Video Marketing Youtube Press Google 56

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. For example, Facebook livestreams can be as long as 8 hours. YouTube video length best practices. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Social Media 127

Social Media Practices Video Marketing Media 127

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Almost 50% have only two years experience.

Social Media 100

Social Media Consulting Media Linkedin 100

Convince & Convert

APRIL 29, 2015

Here are some examples of new email functionality that we need to pay attention to: Product and Content Browsing. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. When the book was published last fall, there were some definite signs of email heading in this direction.

Microsite 162

Microsite Marketing Attribution Mobile Marketing Lock-In 162

Optinmonster

JANUARY 13, 2020

Editorial calendar examples. Editorial Calendar Examples. Here are a few great examples of editorial calendars: GetMintent provided an example of their editorial calendar while promoting a centralized calendar system. Finally, we’ll create a YouTube video. Things good editorial calendars have in common.

Conversion 97

Conversion Youtube Hubspot Planning 97

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Take a quick glance at their YouTube videos. The Best Example of a Human Email…EVER. And having some fun…with a company. And Your Weekend Coupon.” Just a thought.).

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Hubspot

DECEMBER 17, 2015

We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Look to the examples above when planning your content to stay inspired. with a twist.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Content Marketing Institute

DECEMBER 4, 2018

Barnum’s “Greatest Show on Earth” label as an example of pre-internet clickbait: “While it is debatable that P.T. Derek Gleason, content lead of CXL, says content platforms like Google, YouTube, and Facebook are set up to encourage clickbait-type headlines. Google, YouTube, and Facebook are set up to encourage clickbait.

Content 100

Content Click Rate Classified Ads Youtube 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Valasys

MARCH 4, 2020

Recently LinkedIn has made it easy for users to incorporate videos from sites like YouTube & Vimeo in the ‘About’ & ‘Experience’ sections of their profiles. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This is a great example of you how can take a topic that’s considered boring -- like your company''s annual report -- and turn it into something really compelling.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Sprout Social

JUNE 17, 2019

By setting an example of transparency, CEOs can lead the charge in empowering their employees to share and advocate authentically for the brand on social. For example, the type of posts most likely to earn engagement and shares from brands are those that entertain, followed by posts that inspire and posts that tell a story.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Contently

JANUARY 12, 2017

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. But it’s worth noting that YouTube’s revenue sharing appears to have cut into its profit margins.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. We forget the number as in Onalytica’s rankings for example. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor». In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Podcasts are not as searchable and discoverable as a YouTube video, for instance. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 And it has been showing a general upward trend since 2013. For example, what if IGTV videos are featured in between Instagram Stories? (A However, sometimes, certain channels will perform better than others. million fans) was watched 4.7

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

flux.la

MARCH 25, 2021

But 2020 will stand as an example of how much money online casino activity can bring in for states. Tutorials to most online casino games can already be found on YouTube. Across four states that allowed this kind of activity in 2020, $1.6 billion in total revenue represented a 200% increase. If and when they spread across the U.S.,

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Convince & Convert

APRIL 26, 2013

69% of marketers expect to put the most increased efforts into YouTube in 2013. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute. Video is becoming an increasingly pivotal way of delivering quality content, and not just on YouTube.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Contently

JULY 8, 2016

Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.” Both Ren and Alvarrez have massive followings on Instagram, YouTube, and Snapchat, but so far, Snapchat has mainly been an area for influencers and celebrities to give a behind-the-scenes look at their lives. That’s pretty much it.

Features 97

Features Ad Exchange Differentiation Social Networks 97

Hubspot

FEBRUARY 12, 2020

Although a small business probably can't add a major feature to their product just because of a holiday, this is a good example of how you can theme something related to your product, such as your website, around a holiday temporarily. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. They felt the need to be everywhere.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Engagio

APRIL 2, 2018

Cialdini offers various real-world example of these “weapons of influence” at work. Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Publication Date : April 2, 2013.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Method and Metric

OCTOBER 2, 2019

Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. yt for Youtube, !a If searching for hats on Amazon, for example, you could “!a 50% are female. 33% have a Bachelor’s degree.

Optimization 88

Optimization Wikipedia Amazon Domain 88

SugarCRM

FEBRUARY 18, 2016

Can we really believe that CEOs are sitting at their desks surfing YouTube? Well, they might not be surfing YouTube, but the data says the answers to those other questions are most likely yes. Why is Video Taking Off in B2B Marketing?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Hubspot

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89