KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. Here is a very recent example. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. Here is a very recent example. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP A lot of human content work is required for the algorithm to work.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

ConvertKit

OCTOBER 21, 2020

5 inspiring email newsletter examples from creators. #1: 5: Work In Progress by Jay Clouse. What’s worse: much of the advice and newsletter examples out there are only applicable to brands—brands with dedicated design teams, professional copywriters, and far bigger marketing budgets. Dense Discovery is a great example of this.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hubspot

JUNE 13, 2018

5 Marketing Plan Examples to Help You Write Your Own. A successful book launch is a prime example of data-driven content marketing. Buffer's template is an incredibly thorough step-by-step guide, with examples for each section. Contently’s content methodology works like a flywheel. Contently’s Content Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

KoMarketing Associates

JUNE 18, 2013

For example, Jenny noted that, just by cleaning up the technical issues, one client in particular saw an 800% revenue increase in just 3 months. One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Hubspot

APRIL 19, 2018

VLOOKUP Example. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell. Below, you'll see a five-step guide to performing this VLOOKUP example, followed by a video tutorial for using VLOOKUP to organize a list of blog posts. How Does VLOOKUP Work?

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Lake One

JUNE 27, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue. The results can be huge. Commit to Smarketing from the Top Down.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Examples Top of Funnel 40

Lake One

JUNE 25, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue. The results can be huge. Commit to Smarketing from the Top Down.

Marketing Qualified Leads 40

Marketing Qualified Leads Examples Lead Ranking Top of Funnel 40

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Target users.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Will this work for you? Get People Involved.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Marketing Insider Group

MARCH 9, 2020

The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week. Repurpose Your Best-Performing Content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Content Standard

JANUARY 23, 2018

Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? Actually, yes. And over a dozen full-time Jyskebank.tv

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. our ongoing study of buyer behavior in the consulting industry. About the Study. in 2020 to 34.9% in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hubspot

JULY 7, 2017

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Why It Works. Why It Works. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. Why It Works. Why It Works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? A video promoting skin lotion, for example, is more likely to trigger the release of oxytocin if it shows another person applying the lotion to someone instead of simply showing the bottle itself.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!”

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Don't work alone. Content strategy may still be hard to do.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

seo.co

OCTOBER 4, 2021

For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. For example, if you own a coffee shop and the city is making renovations to a park down the street, talk about how it’s going to benefit your community! Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Prospectr

FEBRUARY 16, 2017

They do work. Examples of Disruptive Marketing in Action. That’s up from almost 0 in 2013. .” Consultants and other “thought leaders” often preach these things. Nothing wrong with following them. But the problem is, everyone else does too. And customers are happy to pay it. Yes – Apple.

Buzz 135

Buzz Paid Search Agency B2B Sales Consulting 135

ConvertKit

APRIL 11, 2021

Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Fast forward eight years, and we’ve been working to build the best marketing platform for all creators, and that includes you. We wouldn’t get the chance to do this work we love without you.

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). Mercedes: “Soul” Here’s an example of throwing money at a problem with no idea of what you want to accomplish. The company has worked hard to make what is essentially a dull commodity service into a sexy brand. This spot goes a long way to negate all that hard work.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. For example, in nonprofits & organizations women make up 56% of the workforce and 41% of CEOs are female. Unfortunately, working twice as hard was not enough to overcome the promotion gap. This data was pulled in January 2020.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Kapost

JANUARY 2, 2018

Together, the world’s 6 largest brewers have made 55 acquisitions and 10 investments in the private market since 2013. Startups working on new foods and beverages have the potential to change how and what we eat. Carlsberg is the least active, with only 2 acquisitions since 2013. Track food & beverage companies.

Startups 105

Startups Acquisitions Lead Ranking Lead Scoring 105

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contify

NOVEMBER 18, 2018

Therefore, we should understand how Google Alerts works and why it doesn’t in some cases. For example, not long ago, I needed to learn more about search engine optimization (SEO). For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

ClearVoice

AUGUST 6, 2021

The SERP feature has evolved significantly over the years and is the perfect example of why SEO practitioners need to stay current to be effective at their craft. The evolution of the in-depth articles SERP feature is the perfect example of why you must stay up to date with Google’s constant changes to remain on the cutting edge of SEO.

Google 98

Google SERP SEO Domain 98

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. He assured us that we would be supported, and he has kept his word! What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Look for video work that you wish you made. The post 6 Tips for Working With a Video Production Company appeared first on Vidyard.

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. This content works well because: It is tailored to the season in question—in this case, fall.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales. According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Making sure all of your links work.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51