Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. The Example. The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

KoMarketing Associates

MAY 21, 2013

On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. The John Deere MachineFinder Twitter account for example uses hashtags like #Deere, #Tractor, and #Planting. Don’t be the person adding 10 hashtags to your posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” 2013 brought us the Dove Real Beauty ad that really set the stage. The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalized – personal content.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Marketing Insider Group

FEBRUARY 26, 2014

As part of that process, I am always collecting examples and new ideas of content marketing. I have already published some of my favorite slideshares and best videos from brands as examples. But here’s a few more examples of content I wish we created, gathered with the help of my team. Maersk on Facebook. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

KoMarketing Associates

JUNE 18, 2013

For example, Jenny noted that, just by cleaning up the technical issues, one client in particular saw an 800% revenue increase in just 3 months. Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Content Standard

JANUARY 23, 2018

Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? Actually, yes. Image attribution: Brooke Cagle.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Real-time content marketing: 4 B2B Examples. Positions you as current and up-to-date. Helps create a sense of urgency. Adapted from Content Marketing Institute.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. Researchers concluded that advertisements involving emotional content related to a connection with another person are particularly potent.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Hubspot

JULY 7, 2017

According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” 6 Viral Video Marketing Examples. We start off with a bit of an unusual example. This example is an interesting case of co-marketing. What makes a video viral ?

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

ClearVoice

JUNE 19, 2023

ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Patagonia is a wonderful example of slow content online.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!”

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SnapApp

AUGUST 25, 2016

Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Where should you live?

Personalization 48

Personalization Ideal Customer Profiles Buyer Personas Marketing Automation Services 48

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. Now, both offline and online data sources can provide you with Personal Identifiable Information (PII).

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). Mercedes: “Soul” Here’s an example of throwing money at a problem with no idea of what you want to accomplish. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. The sound effects alone are almost enough to bring up your nachos.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

SnapApp

DECEMBER 19, 2013

Interactive Content can increase lead generation at in-person events. Today, B2B marketers say their most effective tactic is the in-person event. Here’s what DDI did: they mailed (yes, snail mail still exists) a card with a QR code to registered attendees of ASTD 2013. Cornerstone OnDemand Serves up Halloween Treats in-Event.

Personalization 48

Personalization Content User-Generated Content Customer Surveys 48

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. By the way, I published that post in 2013, and it is still pulling in traffic. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 3, 2017

Science fiction, as a film genre, has technically been around since the era of silent movies -- the 1902 short Voyage Dans La Lune (translation: A Trip to the Moon ) is a prime example. But as real-life science progressed, so did that invented by authors, screenwriters, and filmmakers. As the saying goes -- we’re getting there.

Examples 68

Examples Allocation Peer-to-peer Skype 68

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Personalization is another great way to grab attention and boost open rates. Campaigns with personalized subject lines generate higher opens rates than non-personalized campaigns. They even include what looks to be a personalized customer service angle to finish the email. Strong Headlines and Concise Copy.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Martech Advisor

MARCH 30, 2020

The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Techcrunch defines eight types of virality: Inherent – A person gets a value from a product only if other people use it.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. Of course, you may need to create time-sensitive content on short notice.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Brandpoint

JANUARY 21, 2021

Read More: 13 Social Media Video Content Examples ] Tell us three of the most important things to keep in mind when creating an engaging virtual experience for new talent. The following week there was a lot of uncertainty as to what our company would do, but our CEO Dave Ricks stepped up and charted our direction as an organization.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Hubspot

DECEMBER 17, 2015

We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Look to the examples above when planning your content to stay inspired. with a twist.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. All of these are massive problems but illustrate the need for trust between one another on a personal and commercial level.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. Amy, we’re going to be talking about personalization today, and really wanting to dive into the Siemens story and your experience with personalization at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Martech

JULY 29, 2021

“Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Launching a few months into the COVID era was a “nice coincidence,” as van Zoelen put it, in-person training being out of the question. “We ” A void in the market.

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

Adobe Experience Cloud Blog

JULY 19, 2018

In this blog, I’ll personally help you understand how the fearless marketer can help set her team up for success. . One example of this is job changes from existing customers to new logos. Think of the example I cited with Jill and how now, even five years later, our spheres still intersect to create opportunities.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Think about your goals for the rest of 2013 and even into 2014. 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? We love the cool graphics and the fun personality they give you after the quiz, based on your responses. If you want to take the quiz, you can check it out here.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Martech

JULY 24, 2023

the National Women’s Soccer League drew more than a million in-person fans last year. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. That’s up 3.3 million from 2021. million watched the Women’s Euros but didn’t watch the men’s FIFA World Cup In the U.S., In 2019, 14.3

Broadcasting 72

Broadcasting Paid Search Agency Television marketing Marketing 72

Zoominfo

APRIL 16, 2018

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. If you talk to Keenan in person, he’ll tell you he doesn’t “give a s**t” about his 20 years of experience. We’ll let this example speak for itself. He’s been teaching and coaching almost as long. Today we tell you why!

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171