Hubspot

APRIL 19, 2018

VLOOKUP Example. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell. Below, you'll see a five-step guide to performing this VLOOKUP example, followed by a video tutorial for using VLOOKUP to organize a list of blog posts.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Four of the five top factors that tip the scale this year were also on the 2020 lists. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

KoMarketing Associates

JUNE 18, 2013

The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. For example, Jenny noted that, just by cleaning up the technical issues, one client in particular saw an 800% revenue increase in just 3 months. It makes the time (and money) you spent worthwhile. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

ClearVoice

AUGUST 6, 2021

The SERP feature has evolved significantly over the years and is the perfect example of why SEO practitioners need to stay current to be effective at their craft. The evolution of the in-depth articles SERP feature is the perfect example of why you must stay up to date with Google’s constant changes to remain on the cutting edge of SEO.

Google 98

Google SERP SEO Domain 98

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

seo.co

OCTOBER 4, 2021

For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. For example, if you own a coffee shop and the city is making renovations to a park down the street, talk about how it’s going to benefit your community! Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. For example, in nonprofits & organizations women make up 56% of the workforce and 41% of CEOs are female. Unfortunately, working twice as hard was not enough to overcome the promotion gap. This data was pulled in January 2020.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Content Standard

JANUARY 23, 2018

Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? The format, however, isn’t a list of how-tos.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

ClearVoice

FEBRUARY 2, 2024

The Haynes Baked Beans ad tops many-a-list. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Everyone has their favorite creative marketing moment. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. Is the #1 listing on Google being pushed even farther down the page? In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Kapost

JANUARY 2, 2018

Together, the world’s 6 largest brewers have made 55 acquisitions and 10 investments in the private market since 2013. Startups working on new foods and beverages have the potential to change how and what we eat. Carlsberg is the least active, with only 2 acquisitions since 2013. Track food & beverage companies.

Startups 105

Startups Acquisitions Lead Scoring Lead Ranking 105

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. For example, parents or people who live in households with children who may shop certain categories or take certain safety features into account when researching products. What is CRM retargeting and how does it work? You’ll know.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. You can adapt your email campaign to fit your situation — whether you have a list or not.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Adobe Experience Cloud Blog

JULY 19, 2018

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” One example of this is job changes from existing customers to new logos. Why This Works.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Making sure all of your links work.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. B2B businesses that have built more around email or mailing lists are not going to struggle as much because they own the relationship with their audience. Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. This content works well because: It is tailored to the season in question—in this case, fall.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” For example, in nonprofit organizations women make up 56% of the workforce and 41% of the CEOs, while in the insurance industry, women make up 55% of the workforce but only 15% of CEOs are female. the Denver Post reported at the time.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Hubspot

FEBRUARY 14, 2024

Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts. Here’s an example. She says you can then write a sales email to a segment of the most disengaged people on your list or one-time buyers who have gone cold completely. click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Martech

JULY 29, 2021

We had a long list of requirements – we needed to add videos, assignments, quizzes and get feedback easily. It was important to Channable to be able to work independently in the Northpass platform, uploading content and tweaking design rather than sending content to Northpass to upload. “There are two big parts,” he said.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Envy

NOVEMBER 29, 2017

Almost a third (32%) of the firms listed are based in the UK. This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Disrupt 100. European Digital City.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Customer Experience Matrix

JUNE 2, 2016

The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. There can be separate maps for individuals, companies, products, customers, partners, or whatever other entities the user wants to work with.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

AUGUST 9, 2021

Bonus tip: Did you know that you can modify Twitter’s trending topics list by geographic location? In the search box, type your desired Trends location or choose from the list. In the search box, type your desired Trends location or choose from the list. Here are examples of broken hashtags: #NewYear’sDay. #Me,myself,andI.

Case Studies 105

Case Studies Case Study Twitter Studies 105

seo.co

DECEMBER 19, 2021

So for our “desktop PC cases” example, if it finds a high keyword density of “desktop PC cases” then it knows to expect high densities of other related terms (LSI terms), like: ATX, cooling, power supply, motherboard, gaming case, custom case, etc… Source: [link]. Take this blog post, for example.

Optimization 115

Optimization Keywords SERP SEO 115

Litmus

AUGUST 22, 2023

Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts. Here’s what you’ll need to consider.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

AUGUST 5, 2013

Yes, it''s a lot of work to organize an event like that. For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Aptly named, eh?). 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Integrated B2B

MARCH 13, 2020

So, I’ve listed eight positive points that came to mind – and I’d really appreciate anyone else adding to the list! So, because our office is closed for now, I can skip the bike ride to work, staying warm and comfortable for more of the day. On the bright side, it’s cold and wet outside in Copenhagen as usual.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

So, I’ve listed eight positive points that came to mind – and I’d really appreciate anyone else adding to the list! So, because our office is closed for now, I can skip the bike ride to work, staying warm and comfortable for more of the day. On the bright side, it’s cold and wet outside in Copenhagen as usual.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Hubspot

JANUARY 2, 2013

So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. But before you start emailing your list, you and your team will want to consider the following questions: What is the purpose of each email?

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Email marketing automation is like having your very own marketing assistant working 24/7 to engage with your customers. Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Salesforce Marketing Cloud

JUNE 7, 2022

For example, check out the disconnect when it comes to employee satisfaction. Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are. And empowering remote work was noted by CEOs as their top concern (61%).

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98