Social Media is a Terrible Ecommerce Tactic – or is it?
Convince & Convert
JUNE 2, 2013
The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Here’s an example of the role of social as a reputational and awareness assistant.
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