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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Here’s an example of the role of social as a reputational and awareness assistant.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Our analysis shows that up to 96% of conversations are outside these media.

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. So here are our best and most practical ways to see a big impact from your actions on social media: 1. Here’s an example where we’ve done this: 2.

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? What Happens When One Page Has Two Links To The Same URL? Examples include conversational search and more specific brand / name-based queries. Created: May 29, 2013. The Impact of Social Media on Link Building.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Harry’s — as you’ll see shortly — is a ready example you want to emulate. Image Credit: VideoFruit No, Laura’s story isn’t a word-of-mouth example. This page is also designed to generate a unique URL per email address automatically. Let’s be clear. They started with 12 people on their mailing list.