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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Posted in eCommerce Optimization Personalization. Overall, U.S.

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What You Need to Know This Morning: June 5, 2013

Hubspot

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. 1) Amazon Ad Sales Surging.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : Forrester Research.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. What is the share of ad spending for different media?

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Mobility and why it matters

Biznology

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs.

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Image Credit: Forrester Research. Audience & Demographics. Brand Adoption. in the U.S.)

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