Remove help sales
article thumbnail

How to Woo B2B Buyers With Interactive Assessments

SnapApp

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content.

article thumbnail

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

It also automatically nurtures prospects until they are qualified and ready to buy, which shortens the sales cycle and decreases the amount of time a business developer spends with each prospect. My sales cycle is too complex and too long for marketing automation. Gleanster, Nurture Marketing for the Overwhelmed Marketer, Mar 2013).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

article thumbnail

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

article thumbnail

Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

SnapApp

White Paper. One of the best uses of guides is the award winning Grande Guide series by Eloqua. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. Event 4. Mobile App.

article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? That will help humanize them for you.