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Customer Experience Matrix
FEBRUARY 6, 2013
I’ll get to the 2013 estimate in a bit. Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. First, I thought I’d explain where the figures come from.
Everything Technology Marketing
FEBRUARY 26, 2013
Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.
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Hinge Marketing
NOVEMBER 29, 2013
Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. by Lauren Harper, Eloqua. This introduction to Hinge’s new Marketing Planning Guide will lay the groundwork to help address some of your key marketing planning issues.'
KoMarketing Associates
APRIL 11, 2013
Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.
KoMarketing Associates
JANUARY 25, 2013
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.
Customer Experience Matrix
MARCH 16, 2016
Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.
KoMarketing Associates
JANUARY 23, 2014
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.
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