Remove funnel
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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! You might be qualifying your leads down the sales funnel, but they’re scrutinizing you, too.

Eloqua 48
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3 Rules for Better Video Marketing

Convince & Convert

In fact, 43 percent more videos were watched online from 2013 to 2014. Put simply, there needs to be a clear plan for video to strategically align with the classic sales funnel. Image via BigStockPhoto.com. Video consumption continues to skyrocket amongst online audiences. billion videos in 365 days.

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5 Great Marketing Automation Platforms

Outbrain

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

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Marketing Automation and SnapApp: The One-Two Punch

SnapApp

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Marketo, HubSpot, & Pardot.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. is perfect top-of-funnel content. Different types of assessments provide value further down the funnel – “Are you ready for marketing automation?” And we’ve all taken a Buzzfeed quiz (or fifty), right?

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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

They’re being social: In 2013 there were 1.73 With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. They’re watching tons of video: 50 million people in the U.S.

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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. There’s an opportunity to have fun with the legend and add your own branded twist.