Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? It’s never too early to start planning for 2013! Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes. So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

KoMarketing Associates

FEBRUARY 18, 2014

B2B marketers should always be looking for new ways to add fresh and engaging content to their site, and one of the easiest and most effective ways to do so is by taking a look at what’s already there. Another effective way for B2B marketers to maximize existing content is by adding an “industry news” section to their website.

SEO 120

SEO Paid Search Agency B2B Companies 120

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Marketing Insider Group

MARCH 5, 2013

In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand. What are some tough marketing challenges you face?

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. These CMOs have an excellent handle on what touch points and channels are most effective and efficient depending on the needle that needs to be moved. . You say, that’s not news, CMO tenure is always a bit tenuous.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

markempa

APRIL 6, 2015

So, what’s the best way for B2B marketers to efficiently verify the accuracy of their lead data captured online before turning said inquiries over to the sales force? Second, it must manage all the incoming leads effectively. Determine the inquiry’s role in the organization or authority in the buying process. 1 challenge.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Interestingly, inside sales reps appear to be more effective as well. Reasons to call.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. In essence, Martec's Law states that technology changes at an exponential (very fast) rate, but organizations change at a logarithmic (much slower) rate.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Convince & Convert

JUNE 18, 2014

After their acquisition by ExactTarget in October of 2012, almost immediately followed by ExactTarget’s acquisition by SalesForce in June of 2013, iGoDigital now makes up the marketing cloud giant’s “Predictive Intelligence” department. Being part of a large organization like SalesForce requires organization and efficiency.

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. Not only is this highly effective, but studies have shown that it can also reduce marketing overhead by 12.2% However, personalizing at scale can be a daunting task for any business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Brightedge

MAY 16, 2021

The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. Watch a webinar on persuading your organization to support SEO.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Leadspace

OCTOBER 16, 2017

In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. Even if you could organize and update your raw data manually, that isn’t enough. So why am I urging marketers to stop focusing on their marketing data?

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Convince & Convert

DECEMBER 11, 2015

The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought. million times.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

ViewPoint

AUGUST 21, 2013

Marketing is evaluated on the quality of the leads delivered to sales and the sales reps are evaluated on their efficient use of company assets, in this case, leads. The average sales force closes about 20 percent of sales-accepted leads while best-in-class organizations close closer to 30 percent. Gold Calling, Cold Calling 2.0

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Navigate the Channel

DECEMBER 21, 2017

In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. February 26, 2013 – 100 million users acquired over 28 months. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Biznology

FEBRUARY 19, 2014

Retailers should determine the most efficient sales channels, and then work on maximizing those channels before moving on to the next initiative. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. That’s particularly true of organic search.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

KoMarketing Associates

SEPTEMBER 14, 2013

Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. Commerce Enabled Sales – We are increasingly seeing Commerce used to complement direct sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Exo B2B

NOVEMBER 22, 2018

The launch of new products or services is one of the strategic ways to ensure the sustainability of an organization, provided that it is well orchestrated to deliver a return on investment (ROI). There’s a lot to say about content promotion since we’ve been around since 2013 in content saturation on the web.

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

LEADership

MAY 26, 2015

It’s a question that B2B organizations across the board are asking. The problem with many organizations is that if they actually did ask these questions, the answer would be “No”. Nearly one in four respondents found marketing automation systems too complex to be used effectively. ( Fathom , 2013). Fathom , 2013).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Vidyard

MAY 26, 2015

Marketing without the right data technology is a lot like navigating without Google maps, and a lot of today’s marketers–now the owners of massive databases–are still figuring out how to build data and technology strategies that drive higher efficiency and improve pipeline flow.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Hubspot

JANUARY 25, 2023

Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. Whether your bootstrap or get investor backing, three factors are crucial for scaling your business quickly: Building effective systems. Entrepreneurship isn’t for the faint-hearted.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. There remain plenty of opportunities for organizations to emerge as personalization frontrunners. Trend 3: Advertising efficiency is the new ROI. This is where efficiency comes into play. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

APRIL 12, 2018

Despite this customer’s dissatisfaction with his mattress, he still gave the company five stars: Ultimately, Casper’s efficient delivery process and adept customer service impressed the consumer so much that he gave the company five stars -- even though the product didn’t work out for him.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Martech

NOVEMBER 15, 2021

Here is our list, which is organized alphabetically and not in any order of importance. Founded in 2013, the company has 90 employees. It is marketed to technology, finance, healthcare and manufacturing organization. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Adobe Experience Cloud Blog

MARCH 29, 2012

On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes. According to the McKinsey Global Institute study, “There will be a shortage of talent necessary for organizations to take advantage of big data.”. I concur with McKinsey’s finding.

Enterprise Management 48

Enterprise Management Marketing Automation Services Paid Search Agency Analytics 48

Hubspot

FEBRUARY 18, 2013

Basically, it consists of natural content that appears in a medium's organic content stream -- with the caveat that its placement was purchased rather than appearing organically. Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

DECEMBER 18, 2013

The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation. We are so inspired by the amazing work these organizations all do each and every day. Click to see the 2013 nominees and help us pick the winner ! Transparency is easy and free. nonprofit'

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Hubspot

MARCH 31, 2016

The most efficient path forward is to optimize your CTAs: choose value propositions that speak to their unique interests, needs, and goals. For a step-by-step guide to creating personalized CTAs, check out this guide from 2013. The more you learn about them, the more effective your marketing programs will be. Getting Started.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Contify

NOVEMBER 18, 2018

As an integrated solution, it’s more efficient and customized.”. We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). How effective are Google Alerts for professionals? Both confirmed my observations.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

MAY 1, 2015

Regardless of the features in place, the goal of implementing a CRM is to create a system that your company (most often the sales and marketing teams) can use to more efficiently and effectively interact with prospects or customers. If not, you might want a CRM that gives them insight into which prospects are most engaged.

Work Management 28

Work Management Marketing Management CRM Software 28

Hubspot

AUGUST 3, 2015

Your schedule is full of projects and meetings, you’ve finally organized your priorities and learned to manage your time, and after all that, you just can’t make time in your day for yet another activity. This means that the brain becomes more efficient at processing information. That’s the opposite of what effective readers do.

Business 28

Business Case Studies Studies Spending 28

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. Tip #4: Write effective and succinct copy.

Google 28

Google Adwords Landing Pages PPC 28

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. Well, back then, I was the chief marketing technologist at Kimberly Clark within the CMO’s world, and my global organization was responsible to establish our digital footprint leveraging marketing technologies, data, and innovation.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

MAY 25, 2016

But that number has largely been misinterpreted, according to Josh Kaufman in a TED talk he gave in 2013. When you give yourself less time to get something done, it'll make you do it more efficiently. I've found that the most effective way to do this is to plan something in advance that'll require me to practice beforehand.

Barriers 52

Barriers Bundling Practices Studies 52

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. It''ll help promote new products or services in a similar way to direct mail -- one piece of content for one person -- but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. Email Blasts to Purchased Lists.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Webbiquity

DECEMBER 30, 2013

Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100