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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” Towards a SaaS model.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Sponsored by Doubleclick. 2013: The Year of Social Merchandising. February 18-21, 2013. March 25-28, 2013.

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Pressure

Content Standard

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.