The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? The unique competitive value of proposed solutions, c. By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%).

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

The ROI Guy

APRIL 18, 2013

Justify the gain , proving that your proposed solution can deliver a good return on investment (ROI) Why You? Prove you are not the same , differentiating your solution from the competition, but quantifying total cost (TCO) and value advantages Reduce the Risk – Your customers are wary of wasting precious resources and making any mistakes.

Sales Cycle 40

Sales Cycle Marketing Proposals Budget Programs B2B Sales 40

Hinge Marketing

JUNE 4, 2014

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Stop responding to any and every RFP.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

Hubspot

APRIL 8, 2013

Start with one proposal or one client who’s willing to experiment.”. Client renewal rates soared from 37% in 2011 to 83% in 2012, client spend increased 91%, and revenues doubled, a feat they are on track to accomplish again in 2013. That enabled him to build the business based on monthly retainers. Start small.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Webbiquity

JANUARY 4, 2022

Payman Taei recognized back in 2013 that interest in infographics was exploding , and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

nDash

NOVEMBER 10, 2020

Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted This is the ultimate downfall of a fear-based content strategy—it isn’t a brand differentiator.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Outgrow

MARCH 6, 2024

The first one is, could you share the journey of HoneyBook from its founding in 2013 to securing a significant series e-funding round valued at $2.4 But back then, back in 2013, both of us were small business owners. I’m still in 2013 and there’s another 10 years to go. That was the beginning. And I owned a bar.

Work Management 52

Work Management Marketing Management Outgrow Planning 52