Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

AUGUST 13, 2013

You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Get on board with the Australian Surf Festival 2013 (visitnsw.com). Here’s a hint: there’s no real money in risk. It’s not true.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

MARCH 12, 2013

The best way to use social media is as a differentiator, as a way to build trust and intimacy efficiently and not just person-by-person, call-by-call, and handshake-by-handshake. ups lead the UK charge at SxSW 2013 (prweb.com). London Tech start-­?ups SXSW Day 1: Top Tweets, Trends and Photos (mashable.com).

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80