Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. But unlike other product planning sessions, we began with a different approach: a principles-first approach to make sure we agreed on the truly important things first. It was working! And not only did it work.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Zoominfo

NOVEMBER 20, 2020

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. I used to have 5 different tabs open during a call.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

KoMarketing Associates

JUNE 18, 2013

One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking. His team ran tests on five different websites to see whether social signals would influence search engine indexing and rankings.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. Content marketing and journalism will always be distinctly different things. Produce great work—or hire the underemployed journalists who will. Their mastheads topped by content marketers.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Webbiquity

MAY 5, 2020

Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. Webbiquity: What inspired you to work on a solution to this particular problem? This was the birth of Modus. The firm was originally called App Data Room. ” The Company. The Inspiration.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Marketing Insider Group

MARCH 9, 2020

The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Let’s say that during your audit, you discover a post you wrote back in 2013. Next, jot down what that investment has produced, such as: Sales.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Trying to work without the help of AI is like trying to build a house without power tools. Available resources.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Hubspot

APRIL 19, 2018

How Does VLOOKUP Work? The secret to how VLOOKUP works? Author's note: Keep in mind there are many different versions of Excel, so what you see in the video above might not always match up exactly with what you'll see in your version. Unique identifiers. the identifier is only associated with one record in your database).

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Tomorrow People

APRIL 22, 2013

However, for a campaign to be as successful as it can be, business owners and digital marketing specialists need to work together and be on the same page. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

However, for a campaign to be as successful as it can be, business owners and digital marketing specialists need to work together and be on the same page. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Hinge Marketing

APRIL 30, 2020

While firms in this high-performing category have different business models, serve different audiences, and span across all of professional services (i.e. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. But, finding firms through online search has surged in adoption.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. our ongoing study of buyer behavior in the consulting industry. About the Study. in 2020 to 34.9% in 2022.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? 28% of the average work day is spent on interruptions and recovery time. • 45% of workers believe they are expected to work on too many things at once. • Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. Get MarTech!

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Don't work alone. Content strategy may still be hard to do.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Prospectr

FEBRUARY 16, 2017

What Makes Disruptive Marketing Different Than Any Other Form of Marketing. They do work. What’s so different about Uber? That’s up from almost 0 in 2013. Take a look: 1. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.”

Buzz 135

Buzz Paid Search Agency B2B Sales Consulting 135

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013. Processing.Please wait.

SEO 105

SEO Cross-Selling Marketing & Strategy Storytelling 105

readwrite

FEBRUARY 4, 2013

The lineup for Super Bowl XLVII was no different, but like every year, some brands found new and compelling ways to tell their stories and innovative ways to deliver them. See also: The 5 Worst Commericals Of Super Bowl 2013 ). The post The 5 Best Super Bowl 2013 Commercials [Video] appeared first on ReadWrite.

Video Marketing 40

Video Marketing Best Practices Paid Search Agency Advertisements 40

Biznology

AUGUST 18, 2021

But, the reality for millions of college educated women is significantly different. In doing research for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career , I learned that college educated women have been leaving the paid workforce in droves for decades. Women of Color? We need your help.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Customer Experience Matrix

AUGUST 14, 2014

Of course, there are plenty of important differences which impact which might make sense for you. Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. So buyers really need to run their own tests to see what works for them.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Here’s how it worked: Sponsors brought in thought leaders to guide 15-minute small-group discussions (no more than 10 people) on topics such as: Utilizing Automated Messages to Improve Your Email Program.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. But we’re a different agency than we were when it launched. But instead of holding fire, we wanted to just get this thing into the world and work on it in public. It’s actually great news for you… and us.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Creativity Ad Agencies 87

ConvertKit

APRIL 11, 2021

Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Fast forward eight years, and we’ve been working to build the best marketing platform for all creators, and that includes you. We wouldn’t get the chance to do this work we love without you.

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. By using a purely creative strategy, you take a few different risks: Misinterpreting “good” ads as “effective” ads.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Martech

AUGUST 17, 2022

How it works. The organization also works with employers, helping them see the value of candidates who don’t fit 100% of a job description. Filling many different roles. The organization was started in 2013 by Jim McKelvey, a St. You can be successful as long as you have the will, the determination, the aptitude.”.

Work Management 77

Work Management Marketing Management Training Barriers 77

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Salesforce Marketing Cloud

DECEMBER 8, 2022

Your past experience can actually work against you Evolving from a know-it-all to a learn-it-all Combine theory and practice You, too, can achieve success When you succeed everyone around you succeeds Time to get Salesforce-certified Start today. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. We take a look at the different ways you can monitor awareness below. According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Content Marketing Institute

NOVEMBER 20, 2018

The ones who see things differently. Watch the two-minute video to hear Kathy, who trained at ComedySportz and Second City in addition to working in marketing for 15 years, explain in her own words. Your customers are different. Your path is different. Your story’s different. The misfits. The rebels.

Rules 100

Rules Creativity Content Storytelling 100

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. Search Engine Land ) Persona marketing statistics Persona marketing is the practice of creating content that fits the specific interests, preferences, and behaviors of different buyer personas. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. The company has always been among the best of the best with its ads, and this one proves no different. 2) Geico - "Hump Day". Don''t care.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28