Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great products begin and flourish with great relationships. Only then did we begin to plan the product.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

KoMarketing Associates

JANUARY 7, 2013

We need to think about link reporting and link management much differently. With data in hand, we can better understand the types of communication most effective, the platforms most appropriate per interest group (or client, project, etc), and what it takes to build productive relationships, not just links.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. The Product. Some focus on offering consumers bargain prices. Here is Amanda’s remarkable story. The Launch.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. I used to have 5 different tabs open during a call. Engage allows reps to move seamlessly between different communication channels – making multi-tasking a breeze. In early 2019, ZoomInfo acquired TellWise. The result?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. By then, industry analysts were beginning to offer their own definitions which, while worded differently, were broadly consistent with the Institute definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

MAY 5, 2020

The Product. Modus is a spin-off from a digital media production company servicing the medical device industry. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. That’s the core problem he and Scott Olson set out to solve.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Let’s say that during your audit, you discover a post you wrote back in 2013. Turn your original post into several different pieces of content, each of which solves a problem each decision-maker faces.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ViewPoint

SEPTEMBER 25, 2012

Is your lead generation plan based on the forecast by product? Have you predicted the number of inquiries you will need to create for each salesperson in total and by month, by product? Are you creating marketing tactics that project a specific number of inquiries by product based on the forecast? Do you know the forecast?

Lead Generation 120

Lead Generation Planning Sales Qualified Leads Generation 120

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. Content marketing and journalism will always be distinctly different things. We have a responsibility to educate our audience, not plug products. Their mastheads topped by content marketers.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Many home entertainment viewing habits have changed. For example, frequent theater-going has been significantly replaced by streaming-enabled binge-watching.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. However, she knew the system could do more than what she was using it for, especially with recent product upgrades.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Martech

MARCH 28, 2023

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. How do you make your customer feel good enough to use your product?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Customer Experience Matrix

AUGUST 31, 2017

In other ways, though, AgilOne is still similar to the system I reviewed in 2013. Personalization has been enhanced and the system exposes message-related data elements including product recommendations and the last products browsed, purchased, and abandoned. If you have ideas for how to deal with it, let me know.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Research, education, potentially integrating into consumer products for language tasks. AI is simply a knowledge machine, and there’s an enormous difference between knowledge and wisdom. Learn more : Meta AI.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Tomorrow People

APRIL 22, 2013

Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). The future is here and it’s is real-time. Find out how to harness its power.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Hubspot

APRIL 19, 2018

Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. Author's note: Keep in mind there are many different versions of Excel, so what you see in the video above might not always match up exactly with what you'll see in your version.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Their products match that worldview beautifully. Never via email.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. Different social media channels serve different purposes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Business leaders have different goals, challenges and valuation criteria, requiring sales to leverage a different language of engagement.

Gartner 40

Gartner Allocation Storytelling Spending 40

Exo B2B

NOVEMBER 22, 2018

Today we are launching new products in environments that change at full speed. The launch of new products or services is one of the strategic ways to ensure the sustainability of an organization, provided that it is well orchestrated to deliver a return on investment (ROI). 1-The technology/product couple; The case of a CRM.

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

Prospectr

FEBRUARY 16, 2017

What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” What’s so different about Uber? That’s up from almost 0 in 2013. Or does it mean something more than that?

Buzz 135

Buzz Paid Search Agency B2B Sales Consulting 135

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. The difference is in the details. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. August 27, 2013. If so, which social networks are most productive? 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. After all, this is the place where you can see a lot of demos; we expect to collect product information. Maximizing Mobile Email ROI.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Are you looking to introduce a new product or announce a rebrand? This gives a production company a starting point to build from.

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. A direct competitor is a company that is offering the same product and has the same customer base as you. An indirect competitor is a company that sells similar products but has a different customer base.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

readwrite

FEBRUARY 4, 2013

The lineup for Super Bowl XLVII was no different, but like every year, some brands found new and compelling ways to tell their stories and innovative ways to deliver them. See also: The 5 Worst Commericals Of Super Bowl 2013 ). If you’re not going to tell me about the product, you had better make me feel good about the company.

Video Marketing 40

Video Marketing Best Practices Paid Search Agency Advertisements 40

The ROI Guy

OCTOBER 26, 2012

Complexity is driven by the different goals and challenges, and different needs and requirements of each of your buyer’s stakeholders. How different are your stakeholder’s needs? You Decide. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. The most difficult thing is to tie revenue success towards all the work that I and all the different team members have been doing. How did you come to be in marketing? What was the path that brought you here? Processing.Please wait.

SEO 114

SEO Cross-Selling Marketing & Strategy Storytelling 114

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Because there are so many ways to reach customers in today’s complex digital world, marketers have more and more opportunities to create campaigns that leverage different mediums.

Campaigns 48

Campaigns B2B Thought Leadership Thought Leadership Impressions 48

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72