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Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Our data shows a strong positive correlation generating leads through digital means and rapid growth.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Not only must sales leaders now think about how to manage Millennials, they have to develop strategies to sell to Millennials. Millennials thrive on positive reinforcement, but also approach their customers with a focus on celebrating their goals and achievements. The Inside Sales Superhero to the Rescue.

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Add For Immediate Release to your podcast queue

Biznology

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Will this help or hinder the growth of the category? Does the new structure make sense?

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5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution

Hinge Marketing

With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Content Marketing Works For You. It works for you 24/7/365.

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Our survey shows that 4 in 10 men lose their ring at some point, and online data suggests 30-40% of all married people lose rings at work, at sport, or around the house. Blogger and Publication Outreach.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Departments like sales, human resources, product development and market research are launching successful campaigns. Developing a Social Media Strategy. This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Creating a social media strategy can be daunting.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

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