Webbiquity

DECEMBER 11, 2013

What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. ”) and five guidelines (among them, “Review Your Data to Develop Great Content”). How To Develop A Content Marketing Strategy Framework by BloggerBeat. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that the industry had great potential, and we wanted to change the landscape to help our customers win more often by innovating with powerful features. Do we pay someone to help us figure this out?

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. By Jeff Bullas. By Scott Martin, The Daily Egg.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Content like this helps your buyers feel confident that your firm is highly qualified to solve their key business challenges.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. This lets companies that want a warehouse-based system to still benefit from the mature capabilities those CDP vendors have developed over many years.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Marketing Insider Group

MARCH 9, 2020

Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. We then help their experts (more on that below) to build thought leadership content. This helps us give them more bang for their content marketing buck. I paraphrase.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

illumin

APRIL 2, 2024

In recent years, Adobe developed an equivalent software, Express, to try to angle in on Canva’s market share. Affinity seems equally excited about the deal, saying: “In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels. Canva has evolved into a major design platform. The catch for Canva’s success?

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Brandpoint

JANUARY 12, 2022

As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. Educating a general audience helps to show that you are an expert who is knowledgeable in your field. Be creative.

VALS 156

VALS Sample Advertorials Content 156

Onalytica B2B

AUGUST 7, 2018

million in 2010 to $230 million in 2013. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Podcasts, webinars, whitepaper, speaking opportunities, product development. I’ve never been for all the pomp and provenance of self-promotion. Read more over on my blog here. I wrote more about this here.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. A 10 Step Brand Development Strategy for Your Professional Services Firm. This post lays out a digestible 10-step strategy to develop your brand.

Work Management 48

Work Management Marketing Management Service Planning 48

markempa

AUGUST 5, 2013

Developing a content marketing strategy remains a big undertaking. To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. If I had to pick the top five, I guess I’d say: @codergirl_ – Laura Medalia: Software Development. I’m grateful!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Proprietary AI Tools: These tools are developed for and owned by your company.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hinge Marketing

APRIL 30, 2020

Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. It’s not that digital on its own is the secret sauce. The secret sauce is relevance. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Martech

MARCH 28, 2023

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. As a result, Crisp advises his creative team to develop assets and experiences that trigger the release of dopamine to facilitate goal-directed behavior. Why is this important?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

OCTOBER 28, 2021

Essentially, they stifled the innovation that helped the email industry grow exponentially in its first decade. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. Consider your options and which companies can help you. Did it all go according to plan?

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. .” Another 20% of both groups say they use social media, but in an ad hoc manner. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

AUGUST 17, 2022

Helping employers. The organization also works with employers, helping them see the value of candidates who don’t fit 100% of a job description. They’ve also been hired as data and business analysts, quality assurance and testing, program or project management of software development. Graphic via LaunchCode. Get MarTech!

Work Management 77

Work Management Marketing Management Training Barriers 77

Salesforce Marketing Cloud

FEBRUARY 22, 2022

But without professional developers, pivoting to an omni-channel digital business model can be a challenge. Mobile Publisher’s low-code innovations help any business build, brand, and distribute a custom mobile app with Salesforce. Mobile becomes another channel for your self-service portals and help centers.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Goodish Agency

MAY 17, 2021

When talking about CRO and growth marketing clients usually don’t have a lot of understanding or experience and since they always relied on the help of digital marketing agencies, they’ve never gained a deep understanding of CRO for SaaS. This allows him to see potential errors which the developers could have missed. .

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Using Google Maps can be tremendously helpful for your local site. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Salesforce Marketing Cloud

DECEMBER 8, 2022

In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If Shortly after, I was developing a mobile application for a small London agency that just happened to use Salesforce. Passing the Platform Developer I exam only confirmed to me that I was invincible.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

The ROI Guy

OCTOBER 18, 2012

And one of the most important elements to providing the Best Buying Experience is for your marketing and sales professionals to provide the right content and consultative engagements to help your buyers overcome challenges, make the right purchase decisions, and drive competitive advantage.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. This UK based tech startup has developed a platform that enables third parties to build vast virtual and simulated worlds of unprecedented scale and complexity. Field and innovation : Ultrahaptics are the stuff of sci-fi movies.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop.

Google 127

Google Lead Ranking Lead Scoring Marketing Analytics Tools 127

Sharpspring

JUNE 10, 2021

With little time and expertise to focus on marketing, they turned to Oyova , an app developer and marketing agency, to help create a marketing strategy that would start churning out leads. Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Step 2: Develop and iterate rapidly. . Product development is no easy process, but some of the most successful ideas stem from failure and a willingness to pivot. Step 3: Develop a go-to-market strategy.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Why Social Listening is Important. Reputation Management.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155