KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology clearly needs to be managed by marketers.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. In fact, this is a huge differentiator between account-based marketing and outbound sales. Your “Expansion Pack”.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Adobe Experience Cloud Blog

MARCH 28, 2014

Visiting these competitors in the expo hall is a great way of evaluating a solution without launching into a full blown sales cycle. Remember, the goal here is to glean enough information to decide whether you want to go through a sales cycle. How do you differentiate from your competitors? What are the limitations of your solution?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Engagio

JANUARY 25, 2024

We’re proud to say that we were a recent sponsor and participant of the Sales Creator Kickoff Content House #SCKO. We had a ton of fun talking to the amazing sales creators who came to Tampa (you can read about some of their Super Bowl and B2B sales and marketing predictions here ). Linkedin Sales Navigator + Demandbase C.

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Increased focus on post-sale revenue. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

JANUARY 23, 2020

For example, we pioneered a program back in 2013 called Autism at Work. Media buying, martech, data science have all caught up to the requirements of a B2B Marketer who works within a complex sale. The team at Demandbase. We are the leading figure in the conversation about diversity and inclusion. He’s one smart dude!

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10